Responsibilities

• Strategic Planning & Leadership – Own the development and execution of comprehensive marketing plans focused on patient acquisition, brand awareness, and retention across surgical and medspa services • Align campaigns with practice goals and provider priorities, partnering closely with the Practice Director and Medical Director • Track, analyze, and report performance metrics (KPIs, ROI, conversion rates) to continuously optimize campaigns
• Content, Campaigns & Creative – Lead creation and execution of marketing campaigns across all channels: digital (SEO, PPC, social, email, website), print, in-office, and community-based • Maintain and manage website content to ensure a high-performing user experience; oversee SEO performance and keyword strategy • Oversee design and execution of promotional campaigns, sales events, and seasonal offers—working with internal teams and vendors • Direct the creation of brand-aligned visuals, including photo, video, and design for use across platforms (including aesthetic editing and layout when needed)
• Digital & Social Presence – Manage the practice’s social media strategy and calendar, increasing engagement and growth through strong storytelling and branding • Write, schedule, and analyze email and SMS campaigns for promotions, events, patient education, and lead nurturing • Leverage content from providers (before & after photos, video, quotes) to attract ideal patients, particularly through channels like LinkedIn, Instagram, and Google
• Patient Experience & Culture – Create in-practice brand touchpoints through signage, giveaways, and visual merchandising • Plan and execute team appreciation initiatives, staff events, and brand culture campaigns to boost employee engagement and retention • Support front desk and patient care center efforts to enhance overall patient journey and satisfaction
• Community, Partnerships & PR – Collaborate with local businesses, nonprofits, and vendors for cross-promotions, sponsorships, and outreach opportunities • Oversee public relations efforts including writing press releases, crafting thought-leadership content, and coordinating with media outlets • Manage relationships with external marketing partners, such as Google Ads vendors, SEO consultants, and aesthetics product reps
• Administrative & Operational Support – Manage and report on marketing budget, vendor contracts, and marketing tool subscriptions • Co-lead weekly marketing meetings and contribute to monthly team meetings with updates and inspiration • Provide occasional support to the front office and leadership team when needed

Requirements

• Bachelor's degree in Marketing, Business, Communications, or related field; MBA a plus
• Minimum 5+ years in a senior marketing role—experience in aesthetic medicine, medspa, or luxury healthcare strongly preferred
• Proven track record in digital marketing, especially SEO, paid search, social media, and email automation
• Strong project management and content creation skills; able to move from concept to execution independently
• Proficiency with tools such as Canva, Zoho, Google Analytics, Hootsuite, and marketing automation platforms
• Excellent interpersonal, written, and verbal communication skills
• Strong design eye and comfort working with visual media and brand guidelines
• Passion for wellness, aesthetics, and high-touch service

Benefits

• Full-time position with a competitive salary ($65K–$85K depending on experience) + quarterly bonus opportunities
• Medical, dental, and vision benefits
• A collaborative, fast-paced environment with autonomy and creativity
• Opportunity to shape a growing luxury brand in the plastic surgery and medspa space
• Support from a dynamic team of providers, surgeons, and leaders