Marketing Director

Responsibilities

• What You’ll Be Responsible For:
• 1. Increasing Customer Lifetime Value (LTV): Develop and execute marketing initiatives that improve member retention and reduce cancellations.
• 2. Building and optimize automated SMS campaigns that increase customer engagement and retention.
• 3. Analyze customer behavior and cancellation trends to identify opportunities for improvement.
• 4. Develop and optimize win back, reactivation, and membership upgrade campaigns.
• 5. Plan on-site events and customer appreciation initiatives that strengthen member satisfaction and loyalty.
• 6. Identify opportunities to increase customer value through improved retention, membership upgrades, and additional purchases.
• 2. Driving Retail Traffic: Develop and execute campaigns that generate additional paying customers at our locations.
• 3. Personally manage and optimize Google Ads, Meta Ads, and other applicable marketing channels.
• 4. Develop localized marketing strategies for individual car wash locations.

Requirements

• 1–3+ years of hands-on marketing experience.
• Demonstrated experience managing Google Ads and Meta Ads campaigns.
• Experience with CRM platforms, SMS marketing, and marketing automation.
• Strong analytical skills and experience measuring marketing performance.
• Exceptional short-form copywriting abilities, particularly SMS marketing and social media captions.
• Meticulous attention to detail, with a demonstrated ability to consistently produce accurate, polished work.
• Strong organizational skills and the ability to manage multiple projects independently.
• Experience using data to make marketing decisions.
• Ability to work full-time from our office in Trussville, Alabama.

Preferred

• 5+ years of relevant marketing experience.
• Experience marketing for car washes, multi-location retail businesses, subscription businesses, or similar consumer-facing industries.
• Experience with customer retention, lifecycle marketing, and subscription revenue.
• Advanced experience with marketing attribution, analytics, and ROI measurement.
• Experience building SMS marketing automations and customer segmentation strategies.
• Experience independently managing marketing budgets and campaigns.
• Experience planning and executing on-site promotional events.