Marketing Director

Plano, TX (On-site)

Salary Not AvailableSenior Level6+ years expFull time

Posted 3 months ago

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Job Summary

Drive luxury automotive marketing by planning events, CRM campaigns, and brand-wide initiatives for a Ferrari dealership; manage budgets, vendors, and cross-functional teams.

  • Own exclusive events and campaigns that align with brand and dealer expectations
  • Must-have: strong organization and CRM experience
  • Standout: luxury-brand alignment and multi-department coordination

Job Description

Responsibilities

  • Develop, coordinate, and deliver exclusive marketing and client-facing events that align with dealership and the brand expectations
  • Handle all aspects of event logistics, including budgets, invitations, attendee tracking, results reporting, and post-event follow-up communications
  • Maintain the dealership’s presence across key social media platforms, including coordinating content posting and measurement
  • Conceptualize and work with internal creative team to produce assets for promotional use across digital channels and print materials
  • Digital marketing: monitor, measure and make recommendations including ensuring website content is updated, digital advertising is targeted, and ongoing email marketing is effective
  • Monitor project timelines to ensure initiatives are completed accurately, on schedule, and to brand specifications
  • Coordinate manufacturer-supported marketing initiatives and ensure all requirements and guidelines are met
  • Assist with customer relationship management (CRM) marketing initiatives, including campaign support and data integrity
  • Maintain and update Ferrari-related customer and marketing data within Modis and other internal systems
  • Partner with sales leadership to communicate upcoming promotions, campaigns, and event objectives

Requirements

  • Strong organizational skills with the ability to manage multiple priorities and deadlines
  • Excellent communication skills and ability to collaborate across departments
  • Effective time management skills in a fast-paced environment
  • CRM experience
  • Ability to maintain high standards aligned with a luxury brand with excitement to elevate client experiences
  • Bachelor’s degree in Marketing, Communications, or related field OR 6+ years of relevant industry experience

Preferred

  • Premium/Exotic luxury automotive industry experience preferred

Benefits

  • Competitive Compensation with Performance-Based Incentives
  • Comprehensive Benefits Package (Medical, Dental, Vision, Life, STD, LTD)
  • 401(k) Plan
  • Paid Time Off (Vacation, Sick, Holidays)
  • Career growth within a luxury automotive group representing iconic global brands