Responsibilities

• Develop, implement, and evaluate comprehensive marketing and public relations strategies designed to maintain and increase facility census.
• Develop and maintain relationships with hospitals, physicians, discharge planners, social workers, healthcare professionals, residents, families, referral partners, and community organizations.
• Identify and develop new referral opportunities and community partnerships.
• Promote the facility's services, programs, amenities, and unique qualities to prospective residents, families, referral sources, and the community.
• Coordinate facility tours and assist prospective residents and families with obtaining information regarding facility services.
• Develop and maintain accurate marketing materials, brochures, information packets, presentations, newsletters, and other promotional materials.
• Ensure all public information accurately reflects the services and programs provided by the facility.
• Coordinate community outreach events, facility events, networking opportunities, and promotional activities.
• Represent the facility at community events, healthcare networking events, civic organizations, professional organizations, and other appropriate functions.
• Establish and maintain positive relationships with community and civic leaders.

Requirements

• Bachelor's degree from an accredited college or university preferred.
• Five (5) years of marketing and/or public relations experience in a healthcare setting may be considered in lieu of a Bachelor’s degree.
• Healthcare, skilled nursing, long-term care, senior living, admissions, business development, or healthcare marketing experience strongly preferred.
• Demonstrated experience in community outreach, relationship development, sales, marketing, or census development.
• Previous leadership or supervisory experience preferred.
• Excellent verbal and written communication skills.
• Strong interpersonal and relationship-building abilities.
• Strong organizational and time-management skills.
• Ability to independently manage multiple projects and priorities.
• Strong presentation and networking skills.