Responsibilities

• Own the lead generation strategy for Windows USA across digital and emerging marketing channels.
• Develop annual, quarterly, and monthly lead generation plans aligned with company revenue and installation goals.
• Allocate marketing budgets across channels to maximize installed sales and marketing return on investment.
• Continuously test, measure, and optimize channel performance to improve lead quality and efficiency.
• Build scalable acquisition strategies that support expansion into new markets and geographies.
• Establish a disciplined test-and-learn culture focused on measurable business impact.
• Oversee Paid Search, including Google Ads, Local Services Ads, Bing, and related platforms; Paid Social, including Meta, Instagram, YouTube, and emerging platforms; SEO and Organic Search; Email and SMS Marketing; and Landing Pages and Lead Capture Experiences.
• Support future expansion into Television and Connected TV, Retargeting and Display, Direct Mail, and other Owned Media Channels
• Partner closely with Sales Operations, the Contact Center, and Marketing leadership to align marketing activities and volume with sales capacity and optimize the entire customer acquisition funnel.
• Monitor and improve Lead-to-Contact Rate, Contact-to-Appointment Rate, Appointment-to-Sale Rate, Sale-to-Installation Rate, and Marketing Cost per Installed Sale.

Requirements

• Seven (7) or more years of experience in performance marketing, demand generation, lead generation, or customer acquisition, including three (3) or more years leading marketing teams, agencies, or multi-channel marketing programs.
• Demonstrated success managing seven-figure marketing budgets and connecting marketing investments directly to revenue outcomes.
• Strong experience with Paid Search, Paid Social, SEO, marketing analytics, CRM, and marketing automation platforms.
• Advanced analytical and financial acumen with experience operating in high-volume lead generation environments.

Preferred

• Experience in home improvement, home services, direct-to-consumer, local service, or multi-location businesses.
• Experience managing television, radio, or other offline media channels.
• Familiarity with Salesforce, HubSpot, Google Analytics, Call Tracking, Lead Attribution, and Business Intelligence platforms.

Benefits

• Benefits
• Health Insurance (Medical, Dental, Vision & Additional Health Options)
• Life Insurance
• Short- & Long- Term Disability
• 401(k) or Retirement Plan
• Paid Time Off (Vacation, Personal, and Sick Leave) & Holidays
• Opportunities for professional development and advancement within the company.