Responsibilities

• Own the strategy, execution, and performance measurement of digital brand media initiatives across Fanatics Sportsbook and Casino divisions
• Develop channel-specific targets and KPIs in collaboration with marketing and business stakeholders
• Manage and optimize media investments across paid social, online video (OLV), Connected TV (CTV), display, programmatic, and digital audio channels
• Drive scalable demand generation while maintaining strong brand positioning throughout the funnel
• Align campaign performance with key metrics such as brand lift, brand health, download share, market share, and incremental growth, ensuring efficient payback
• Lead comprehensive campaign reporting, including monthly performance reviews and executive presentations
• Manage agency partners to ensure high-quality execution, ongoing optimization, and brand consistency
• Maintain and strengthen relationships with major platform partners like Meta, Snap, X, TikTok, Google, and DSPs through regular optimization and strategic planning
• Support digital activation and amplification of major partnerships, including professional leagues, teams, and celebrities, to maximize media impact
• Identify and activate cross-functional digital opportunities aligned with broader business objectives

Requirements

• 7+ years of experience in marketing, account management, or related roles
• Bachelor’s degree in marketing, business, or a related field
• Proven expertise in digital marketing channels and platforms including Google, Meta, Twitter, Snapchat, Programmatic DSPs (Media Math, The Trade Desk, Yahoo, etc.)
• Strong relationships with digital vendors and media partners
• Exceptional presentation and communication skills for internal and external stakeholders
• Experience with brand measurement tools such as Savanta, Lucid, DISQO, and Kantar
• Detail-oriented, deadline-focused, adaptable, and innovative
• Extensive knowledge of the sports betting and gaming industry preferred
• Strong analytical skills with the ability to relate results to business objectives
• Proven track record of delivering successful, measurable campaigns on time

Benefits

• Competitive salary range of $115,000 - $150,000 USD
• Comprehensive health, dental, and vision insurance plans
• Retirement savings options and financial planning resources
• Paid time off and holiday leave
• Opportunities for professional development and career growth
• Flexible work arrangements and remote work options where applicable
• Participation in company-sponsored events and team-building activities
• Access to employee wellness programs and support services