Marketing Director, Occupier Advisory

Responsibilities

• Create lasting value for our clients, our people, and the communities we serve by delivering innovative, people-focused solutions for the built world.
• Deliver innovative strategies and tactics based on deep understanding of competitive landscape, industry trends, customer buyer behavior and personas, customer data, fee earner feedback, and market segmentation, etc.
• Develop, execute, and continuously refine a robust strategic marketing plan, including specific marketing campaigns and sales enablement strategies, that aligns with the organization’s business goals and priorities.
• Manage multiple verticals within Occupier Advisory to ensure marketing and sales enablement activities are tailored to each group's unique focus, client base, and market challenges.
• Measure performance and analyze results to inform ongoing strategy adjustments and optimizations through KPIs such as campaign performance, fee earner feedback and adoption of tools and processes, customer feedback, etc.
• Lead a high-performing team by fostering a culture of collaboration, continuous learning, and accountability; provide strategic mentorship and development opportunities to support individual growth and elevate overall team performance.
• Partner with business leadership to understand strategic objectives and align marketing initiatives to support fee earners and revenue growth.
• Champion marketing strategies that will deliver greatest impact on growth and return on investment and effort, influencing key business stakeholders to ensure alignment.
• Leverage competitive, client, and market insights to inform strategies and optimize marketing investments.
• Balance proactive strategic initiatives with reactive, tactical responses to market needs.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field required.
• 8+ years of experience in marketing, preferably within commercial real estate.
• Proven track record of serving as the primary marketing leader for an office, region, or revenue-focused business group.
• Track record of successfully implementing and enforcing marketing procedures and achieving measurable results.
• Demonstrated success in managing advertising, public relations, events, and business development activities.
• Experience with digital marketing tools and strategies, including analytics and optimization.
• High proficiency in Microsoft Office Suite and familiarity with Adobe Creative Suite is a plus.
• Exceptional communication and interpersonal skills, with the ability to interface effectively with clients and stakeholders at all levels.
• Strong project management and organizational skills with the ability to manage multiple priorities.
• Exceptional written, verbal, and presentation communication skills.

Benefits

• Cushman & Wakefield also provides eligible employees with an opportunity to enroll in a variety of benefit programs, generally including health, vision, and dental insurance, flexible spending accounts, health savings accounts, retirement savings plans, life, and disability insurance programs, and paid and unpaid time away from work.
• In addition to a comprehensive benefits package, Cushman and Wakefield provide eligible employees with competitive pay, which may vary depending on eligibility factors such as geographic location, date of hire, total hours worked, job type, business line, and applicability of collective bargaining agreements.