Marketing Director at Lori Vision Studio Inc | Los Angeles, CA

Marketing Director

Los Angeles, CA (On-site)

Salary Not AvailableSenior Level8+ years expFull time

Posted 5 months ago

Job Summary

Drive multi-channel growth architecture and brand strategy for WowNow, a cross-channel platform blending AI, NFC, IP, and collectibles.

Must-have: 8+ years marketing experience
Standout: Experience scaling user growth in creator economy and IP-based campaigns

Job Description

Responsibilities

Growth Architecture & Funnel Design (Primary Focus) - Define full-funnel growth strategy: Awareness → Engagement → Account Registration → Activation → Retention - Establish measurable targets across: Web registrations - App registrations - Active users - Design acquisition loops from: Creator campaigns - IP drops - Retail deployments - Events - Paid amplification - Monitor and optimize channel performance
Brand & Positioning Strategy - Define WowNow’s U.S. brand narrative - Translate AI + NFC + physical production into culturally compelling messaging - Build brand differentiation in: Creator economy - Collectible culture - Interactive retail - AI-enabled consumer experiences
Website Strategy (Brand + Funnel Entry) - The website is a non-transactional brand platform that: Establishes trust and authority - Educates users - Drives platform registration - Responsibilities: Define site narrative structure - Architect soft-conversion funnels - Integrate clear pathways to: Web registration - App onboarding - Drop participation - Optimize for engagement and account creation
IP & Co-Branding Strategy - Oversee Marketing Manager (IP & Co-branding): Identify and negotiate IP opportunities - Structure limited drops and collectible programs - Ensure IP campaigns translate into user acquisition spikes - Build repeatable “drop → growth” model
Creator & Social Growth Engine - Oversee Marketing Manager (Social & Creator): Define viral content frameworks - Structure influencer partnerships - Scale short-form content distribution - Turn cultural moments into platform signups
Event & Retail Activation - Oversee Event Specialist: Design offline-to-digital conversion loops - Integrate QR, NFC, and account sign-up flows - Ensure physical activations convert into registered users
Creative Direction - Oversee Designer: Maintain cohesive visual identity - Ensure website, IP drops, events, and campaigns align visually - Drive premium brand perception
Performance & Analytics - Establish KPI dashboards - Track registration conversion rates - Monitor user activation metrics - Continuously refine growth strategy based on data

Requirements

8+ years marketing experience
Proven track record scaling user growth
Experience in consumer tech
Experience in platform businesses
Experience in creator economy
Experience in IP-based marketing
Experience with hardware-enabled ecosystems
Experience leading multi-functional marketing teams
Strategic thinker with strong execution capability
Comfortable operating in ambiguity and fast-growth environment

Lori Vision Studio Inc

Lori Vision Studio is the North American operating company of WowNow, an AI-powered platform that helps turn ideas, memories, passions, and personal expression into physical–digital products.Lori Vision Studio is a wholly owned U.S. subsidiary of PRM Technology Co., Ltd. Leveraging PRM’s expertise in measurement & control technology, Lori Vision is commercializing a new Customer-to-Manufacturer (C2M) model that combines AI-powered creation, intelligent manufacturing equipment, and cloud-based systems to enable on-demand, personalized production at scale.At the core of the WowNow ecosystem are three technologies:• TimeForge — an AI-powered creation and intelligent manufacturing station.• TimeTag — an NFC-enabled physical–digital product.• TimeEcho — a digital layer that extends physical objects into interactive experiences.Together, these technologies allow creators, brands, communities, and consumers to transform digital ideas into customized physical artifacts in minutes.From fan collectibles and keepsakes to identity solutions and location-based experiences, WowNow bridges the gap between imagination and reality through AI, flexible manufacturing, and connected experiences.We are building a world where anyone can make something real.

6 employees

www.lorivision.com