Marketing Coordinator
DSI Holdings Corporation
Aurora, CO (Remote)
$50K/yr - $60K/yrIn-houseSalaryMid level4+ years exp.
1 hr ago
Marketing Director
Los Angeles, CA (On-site)
Salary Not AvailableSenior Level8+ years expFull time
Posted 7 months ago
Job Summary
Drive multi-channel growth architecture and brand strategy for WowNow, a cross-channel platform blending AI, NFC, IP, and collectibles.
- Must-have: 8+ years marketing experience
- Standout: Experience scaling user growth in creator economy and IP-based campaigns
Job Description
Responsibilities
- Growth Architecture & Funnel Design (Primary Focus) - Define full-funnel growth strategy: Awareness → Engagement → Account Registration → Activation → Retention - Establish measurable targets across: Web registrations - App registrations - Active users - Design acquisition loops from: Creator campaigns - IP drops - Retail deployments - Events - Paid amplification - Monitor and optimize channel performance
- Brand & Positioning Strategy - Define WowNow’s U.S. brand narrative - Translate AI + NFC + physical production into culturally compelling messaging - Build brand differentiation in: Creator economy - Collectible culture - Interactive retail - AI-enabled consumer experiences
- Website Strategy (Brand + Funnel Entry) - The website is a non-transactional brand platform that: Establishes trust and authority - Educates users - Drives platform registration - Responsibilities: Define site narrative structure - Architect soft-conversion funnels - Integrate clear pathways to: Web registration - App onboarding - Drop participation - Optimize for engagement and account creation
- IP & Co-Branding Strategy - Oversee Marketing Manager (IP & Co-branding): Identify and negotiate IP opportunities - Structure limited drops and collectible programs - Ensure IP campaigns translate into user acquisition spikes - Build repeatable “drop → growth” model
- Creator & Social Growth Engine - Oversee Marketing Manager (Social & Creator): Define viral content frameworks - Structure influencer partnerships - Scale short-form content distribution - Turn cultural moments into platform signups
- Event & Retail Activation - Oversee Event Specialist: Design offline-to-digital conversion loops - Integrate QR, NFC, and account sign-up flows - Ensure physical activations convert into registered users
- Creative Direction - Oversee Designer: Maintain cohesive visual identity - Ensure website, IP drops, events, and campaigns align visually - Drive premium brand perception
- Performance & Analytics - Establish KPI dashboards - Track registration conversion rates - Monitor user activation metrics - Continuously refine growth strategy based on data
Requirements
- 8+ years marketing experience
- Proven track record scaling user growth
- Experience in consumer tech
- Experience in platform businesses
- Experience in creator economy
- Experience in IP-based marketing
- Experience with hardware-enabled ecosystems
- Experience leading multi-functional marketing teams
- Strategic thinker with strong execution capability
- Comfortable operating in ambiguity and fast-growth environment
Lori Vision Studio Inc
Lori Vision Studio is the North American operating company of WowNow, an AI-powered platform that helps turn ideas, memories, passions, and personal expression into physical–digital products.Lori Vision Studio is a wholly owned U.S. subsidiary of PRM Technology Co., Ltd. Leveraging PRM’s expertise in measurement & control technology, Lori Vision is commercializing a new Customer-to-Manufacturer (C2M) model that combines AI-powered creation, intelligent manufacturing equipment, and cloud-based systems to enable on-demand, personalized production at scale.At the core of the WowNow ecosystem are three technologies:• TimeForge — an AI-powered creation and intelligent manufacturing station.• TimeTag — an NFC-enabled physical–digital product.• TimeEcho — a digital layer that extends physical objects into interactive experiences.Together, these technologies allow creators, brands, communities, and consumers to transform digital ideas into customized physical artifacts in minutes.From fan collectibles and keepsakes to identity solutions and location-based experiences, WowNow bridges the gap between imagination and reality through AI, flexible manufacturing, and connected experiences.We are building a world where anyone can make something real.
6 employees
Marketing Team
Median Tenure
0.3 years
Marketing Roles Posted (Last 30 Days)
1
Links
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