Marketing Director

Fort Lee, NJ (On-site)

$150K/yr – $230K/yrDirector/Executive7+ years expFull time

Posted 2 days ago

Job Summary

Own end-to-end U.S. brand and portfolio marketing strategy, execution, and commercialization efforts, guiding cross-functional teams from insights to launch readiness.

  • Shape and execute U.S. brand strategies and portfolio plans.
  • Translate insights into actionable investment decisions and campaigns.
  • Lead cross-functional teams and external partners to deliver compliant omnichannel programs and launches.

Job Description

Responsibilities

  • Lead the development and execution of U.S. brand and portfolio marketing strategies and initiatives that support commercial objectives.
  • Partner with the Global & US IG Marketing Lead and Marketing Manager to develop strategic plans for four portfolio products.
  • Champion product strategy, positioning, messaging, and tactical priorities with leadership and field teams, including specialty and health systems sales.
  • Translate market research, customer insights, competitive intelligence, and performance analytics into actionable strategies and investment decisions.
  • Lead agencies and external vendors in developing effective omnichannel marketing programs and content on time and within budget.
  • Manage assigned marketing budgets, agency relationships and resources, and investment priorities to maximize commercial impact.
  • Ensure promotional materials are appropriately reviewed and approved through legal, medical, and regulatory processes prior to use.
  • Engage with HCPs, specialty pharmacies, and other customers in support of sales objectives and long-term growth.
  • Plan and conduct market research and advisory boards to generate customer insights and strengthen brand strategy.
  • Lead key national convention activities and content for assigned products.

Requirements

  • Bachelor's degree (B.S./B.A.) or equivalent required; MBA or other continued education desirable.
  • 7+ years of U.S. pharmaceutical, biologics, or healthcare marketing experience.
  • Demonstrated track record of success developing and executing innovative and insightful marketing initiatives that deliver strong commercial results.
  • Experience developing pharmaceutical promotional materials and working within legal, medical, and regulatory review processes.
  • Experience with specialty pharmacy and/or infusion products strongly preferred.
  • Experience with plasma-derived therapies desirable.
  • Ability and willingness to travel domestically up to 50%; international travel may occasionally be required.

Preferred

  • Ideal candidates should reside near Fort Lee, NJ or Raleigh, NC.
Kedrion Biopharma logo

Kedrion Biopharma

At Kedrion, we believe that innovation and care must go hand in hand. Our mission is to enhance lives through our dedicated work in the field of rare and ultra-rare diseases.As a global leader with a passionate team of 5,200 employees, we collect and fractionate plasma to produce and distribute 38 vital medicines worldwide, establishing ourselves as the fifth largest player in the plasma-derived products sector.What truly sets us apart is our unwavering commitment to every detail, every person, and every interaction. Whether we are engaging with donors, supporting patients, or empowering our employees, we recognize that each connection we make has a meaningful impact. We refer to these as "rare connections," highlighting our belief that every relationship matters.In partnership with the medical and scientific community, institutions, patient advocacy groups, and research organizations, we drive sustainable innovation that improves patients' lives. Together, we are creating a brighter future for individuals and communities affected by rare diseases.Join us on this journey as we continue to enhance lives and foster connections that matter. Discover how you can contribute to our mission at Kedrion.

Founded in 2001
ITA

Salaries

Posted range

$150K/yr – $230K/yr

Taken straight from the job posting.

The middle of this range ($190K) is 58% above the median base salary for Marketing Director roles in the United States ($120K).

Marketing Director median pay in the United States

$120K/yr

Most pay falls between $90K and $152K. Based on 330 salaries.

See all Kedrion Biopharma salaries

Marketing Team

Median Tenure
4.5 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Last Raise
Private Equity, 4 years ago

Funding History

  • Sep 2022
    Private Equity
  • Jan 2002
    Private Equity
Kedrion Biopharma logo

Marketing Director

Kedrion Biopharma · Fort Lee, NJ · On-site