Responsibilities

• Lead, develop, and execute against an annual marketing brand plan to support Gotcha Covered’s brand growth, franchisee success, and revenue goals
• Lead, mentor, and challenge marketing team members and vendors to deliver measurable outcomes and foster accountability.
• Align teams around clear goals, transparent communication, and a shared playbook for success.
• Oversee digital marketing initiatives, including paid media, SEO, website performance, social media, and email campaigns
• Build scalable marketing systems, dashboards, and processes that ensure every campaign has clear KPIs, accountability, and visibility.
• Champion operational excellence and structured execution—“running the offense” with precision and consistency.
• Drive a test-and-learn culture with disciplined tracking, weekly reviews, and continuous optimization.
• Use performance data to evaluate efficiency, allocate spend, and refine creative and channel strategies.
• Lead brand positioning, messaging, and creative direction to ensure consistency across national and local marketing efforts
• Manage external vendors, agencies, and internal resources to deliver high-quality marketing outcomes on time and within budget

• Present insights and recommendations to leadership with clarity and confidence.
• Work closely with Operations, Sales, and Franchise Support to ensure marketing programs meet franchisee and business needs.
• Create transparency through consistent communication, shared dashboards, and collaborative planning sessions.
• Partner cross-functionally with operations, training, and leadership teams to align marketing initiatives with brand objectives
• Support new brand launches and initiatives that drive system-wide growth.