Responsibilities

• Develop and maintain referral relationships with hospitals, rehabilitation facilities, physicians, home health agencies, assisted living communities, and community organizations.
• Conduct routine in-person visits to referral sources to strengthen existing partnerships and generate new business opportunities.
• Coordinate facility tours for prospective residents, families, and referral partners.
• Partner closely with the Admissions Department to ensure prompt follow-up on all referrals.
• Collaborate with the Administrator and interdisciplinary leadership team to develop and execute census growth strategies.
• Track referral activity, admissions, denials, and conversion rates while identifying opportunities for improvement.
• Represent the facility at networking events, healthcare meetings, community outreach programs, and health fairs.
• Promote the facility's specialty programs, rehabilitation services, and clinical capabilities to referral partners.
• Assist with marketing initiatives, brochures, presentations, community events, and digital marketing efforts.
• Monitor local market trends and competitor activity to identify new growth opportunities.

Requirements

• Minimum 2 years of healthcare marketing experience, preferably in a skilled nursing facility, rehabilitation center, assisted living community, or home health agency.
• Minimum 2 years of nursing home or service industry experience with a strong understanding of customer service techniques.
• Knowledge of Medicare, Managed Care, and post-acute care preferred.
• Proven ability to build and maintain professional referral relationships.
• Excellent networking, communication, presentation, and interpersonal skills.
• Strong organizational and time management abilities with the capability to manage multiple priorities.
• Self-starter with the ability to work independently while contributing to a collaborative team environment.
• Proficiency with Microsoft Office and CRM software.
• Valid driver's license and reliable transportation required.

Benefits

• Comprehensive Medical & Dental Insurance
• Generous Paid Time Off (PTO)
• 401(k) Retirement Plan
• Employee Recognition Program
• Supportive, team-oriented work environment
• Company perks and employee discounts