Responsibilities

• Own the full lead-generation engine across paid search, paid social, streaming/OTT and local TV, radio, direct mail, home shows and events, SEO, and referral programs.
• Set and hit monthly targets for qualified leads and booked in-home appointments that keep the sales team’s calendar full and support the company’s revenue plan.
• Manage and continuously optimize cost per lead (CPL) and cost per acquisition (CPA) across every channel, reallocating budget toward what is working.
• Build and refine the lead-to-appointment funnel in partnership with sales, including speed-to-lead follow-up, nurture sequences, and no-show reduction.
• Test and scale new channels and offers, and manage seasonal demand so lead flow matches installation capacity.
• Define and steward the EZPro Express brand — positioning, messaging, voice, and visual identity — so we stand out from national competitors and local remodelers.
• Direct content across the website, landing pages, email, social media, video, before-and-after galleries, and sales collateral.
• Own online reputation and reviews (Google, Yelp, BBB, social), turning satisfied customers into a steady stream of five-star reviews and referrals.
• Ensure a consistent, high-trust experience from first ad impression through the in-home consultation and post-install follow-up.
• Produce compelling creative — offers, promotions, and financing messaging — that converts without eroding brand or margin.

Requirements

• 3+ years of marketing experience with at least 1 year leading a team and owning a budget.
• Proven track record generating leads and revenue in a high-consideration, locally driven business — ideally home services, home improvement, remodeling, or a comparable consumer category.
• Deep, hands-on command of paid digital (Google, Meta) and demonstrated success managing traditional/local media (TV, radio, direct mail) at scale.
• Strong analytical skills — comfortable owning CPL, CPA, ROAS, and attribution, and making budget decisions from data.
• Experience managing agencies and vendors and holding them to measurable outcomes.
• Excellent leadership and cross-functional communication, especially partnering with a sales organization.

Preferred

• Experience with an in-home sales or lead-to-appointment model.
• Familiarity with CRM and marketing platforms, call-tracking tools, and dashboarding.
• Experience marketing financing or promotional offers in a considered-purchase category.
• Bachelor’s degree in marketing, business, or a related field, or equivalent experience.

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Vision insurance