Responsibilities

• Develop and execute comprehensive marketing strategies aligned with Ellab’s annual business objectives and long-term growth plans
• Develop annual marketing plans, budgets, campaign calendars, and other measurable performance objectives.
• Identify market opportunities, customer trends, and competitive positioning to support strategic decision making.
• Establish marketing priorities that support revenue growth across all business lines.
• Own and protect the Ellab brand across all internal and external communications.
• Ensure consistent messaging, visual identity, and value proposition across ass marketing channels.
• Develop corporate messaging that differentiates Ellab within the Industry.
• Strengthen employer branding and corporate reputation.
• Develop integrated marketing campaigns that generate qualified leads and increase brand awareness.
• Provide input into digital marketing initiatives including website strategy, search engine optimization, advertising, email marketing, social media, and content marketing.

Requirements

• BS/MS in Marketing, Business Administration, Communication, or related field.
• 8+ years of progressive marketing experience including 5+ years in leadership.
• Experience developing and executing B2B marketing strategies within life sciences, industrial technology, scientific instrumentation, healthcare or related industry.
• Demonstrated success leading demand generation, digital marketing, product marketing, and brand management activities.
• Experience supporting technical sales organization through sales enablement and customer engagement programs.
• Strong understanding of marketing platforms, website analytics, CRM systems, and automation tools.
• Budget management and ROI measuring experience.
• Excellent leadership, communication, project management, and organizational skills.
• Strong analytical ability with demonstrated experience utilizing data to drive business directions.
• Ability to build collaborative relationships across multiple departments and executive leadership.