Responsibilities

• Build and manage marketing calendars for Skin Gym and PaintLab across product launches, seasonal campaigns, promotions, and retailer initiatives.
• Translate business goals into actionable campaign plans with clear timelines, deliverables, budgets, and success metrics.
• Coordinate campaigns across email, SMS, social media, influencers, paid media, PR, and e-commerce.
• Develop campaign briefs that clearly communicate the audience, messaging, creative direction, and channel requirements.
• Serve as the primary day-to-day marketing contact for internal team members, agencies, and freelancers.
• Lead regular marketing meetings, assign responsibilities, and keep projects moving.
• Hold partners accountable for deadlines, quality, and agreed deliverables.
• Review agency recommendations and reports, identify gaps, and ensure follow-up actions are completed.
• Review marketing copy and creative for brand consistency, accuracy, and quality before launch.
• Ensure product messaging, promotional details, links, and campaign assets are correct.

Requirements

• 5+ years of marketing experience, preferably within beauty, skincare, nails, wellness, or consumer products.
• 2+ years of experience of leading a team
• Experience with Target , Walmart or ULTA
• Experience managing campaigns across both e-commerce and retail.
• Proven ability to manage agencies, freelancers, and multiple projects simultaneously.
• Comfort owning and tracking marketing budgets across paid, influencer, and creator spend
• Ability to analyze weekly KPIs, diagnose performance shifts, and make data-backed recommendations
• Strong background in developing multi-channel marketing strategies (email, social, paid, influencer, loyalty).

Benefits

• Medical, dental, and vision insurance, with an employer contribution.
• Complimentary products and employee discounts.
• 401(k) and Pension Plan
• Paid Time Off (Vacation, Sick & Public Holidays)