Responsibilities

• Own the end-to-end execution of Grayscale’s advertising campaigns—including performance-driven paid media, brand campaigns, and sponsorships (e.g., partner email sends, display placements, podcast integrations)—from kickoff through launch and wrap-up.
• Build and maintain detailed campaign calendars, timelines, and status trackers—tracking content ownership, creative and compliance approvals, and tagging/trafficking status—coordinating with Sales, Marketing, Compliance, and Comms so every campaign stays aligned to agreed goals and deadlines.
• Manage the operational execution of paid media campaigns—including trafficking, tagging, ad serving setup, QA, and launch checklists—across search, social, programmatic/display, and direct buys, in partnership with media and creative teams.
• Coordinate the execution of brand advertising campaigns across OOH, CTV/streaming, audio, in both traditional and non-traditional channels, ensuring assets, specs, and timelines are met as applicable.
• Track campaign performance against established KPIs and budgets, compiling reporting and post-campaign recaps on ROAS, CAC, and other agreed-upon metrics.
• Coordinate day-to-day with agencies and vendors on deliverables, timelines, and specs, ensuring seamless execution and brand consistency.
• Maintain clear documentation of campaign workflows, processes, and best practices, and flag risks or dependencies proactively to keep campaigns on track.

Requirements

• 5–7 years of experience in campaign management, marketing operations, or project management within paid media or advertising, ideally at an ad agency, media agency, or ad ops/trafficking team, with consumer tech or fintech in-house experience also considered
• Demonstrated success managing the execution of multichannel advertising campaigns, including digital performance and traditional brand campaigns, from planning through launch.
• Deep familiarity with performance marketing platforms (Google Ads, Meta Ads Manager, LinkedIn, programmatic/DSPs) and marketing analytics/attribution tools.
• Hands-on experience with Google CM360 and other ad delivery/trafficking platforms, with a strong understanding of tagging, ad serving, and campaign QA workflows.
• Highly detail-oriented and organized, with strong project management skills and the ability to manage multiple concurrent campaigns and competing deadlines.
• Experience coordinating with agencies and vendors on day-to-day campaign delivery, ensuring deliverables, timelines, and specs are met.

Benefits

• We offer a comprehensive benefits package including Medical, Dental and Vision; a 401(k)-retirement plan with company match; a generous PTO policy; a flexible work environment with remote weeks; fertility and family planning benefits; health allowances; commuter reimbursement; and other perks.