Responsibilities

• Lead marketing strategy and integrated marketing initiatives; translate organizational priorities into marketing strategies, annual plans, campaigns, budgets, timelines, and measurable objectives.
• Lead and execute cross-functional marketing projects, establishing priorities, workflows, timelines, responsibilities, and accountability while coordinating with staff across the organization.
• Support Investor Relations by coordinating fulfillment of marketing benefits for confirmed investors and sponsors; not a direct fundraising role.
• Lead integrated marketing campaigns from concept through evaluation for events and initiatives.
• Develop campaign strategies, creative briefs, project timelines, production schedules, channel plans, and deliverables.
• Determine marketing channels and tactics based on objectives, audiences, resources, and data.
• Collaborate with Digital Communications Manager and staff to oversee campaign execution across web, email, social media, digital advertising, print, PR, and other channels.
• Coordinate internal stakeholders and external vendors to ensure campaigns meet deadlines and budgets.
• Establish and maintain efficient campaign planning, creative development, review, approval, and reporting processes.
• Develop strategies to grow awareness and engagement among priority audiences; manage relationships with participating businesses.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field, or an equivalent combination of education, experience, knowledge, and skills.
• At least 7 years of progressively responsible experience in marketing, with demonstrated experience developing and executing integrated marketing strategies and campaigns.
• Demonstrated experience managing marketing budgets, vendors, external partners, and multiple concurrent projects.
• Experience using marketing analytics, audience insights, and performance data to evaluate campaigns and inform strategy.
• Prolonged periods sitting at a desk and working on a computer.
• Must be able to lift up to 15 pounds at times.
• Ability to work flexible hours, including some nights and weekends, as required to perform essential job duties.

Preferred

• Experience working in nonprofit, destination marketing organization, hospitality/tourism organization, arts or cultural organization, or similarly mission-driven environment is preferred.
• Experience marketing a place, destination, organization, event portfolio, community, or similarly multifaceted brand is a plus.

Benefits

• The hiring range is $80,000 - $87,000 with a generous benefits package.