Director, Strategy & Analytics

New York City, NY (Remote)

$110K/yr – $160K/yrDirector/Executive8+ years expFull time

Posted 2 hrs ago

Job Summary

Own the development of influencer and creator strategy across assigned accounts, translating data into business stories and driving measurable results through multi-platform programs and insights-driven decisions.

  • Lead data-driven influencer programs aligned to business objectives
  • Coordinate cross-functional workstreams across platforms and insights tools
  • Partner with teams to turn cultural insights into impactful strategies

Job Description

Responsibilities

  • 8+ years of experience across influencer, media, digital, or brand strategy - ideally within agency or consultancy environments.
  • An understanding of creator/influ influencer and an understanding of the category’s pace, nuance, and consumer mindset is key to success.
  • Strong ability to translate data into compelling business stories and visual outputs
  • Proven success translating marketing objectives into influencer/creator programs that deliver measurable business results.
  • Hands-on experience with platforms as it relates to:
  • - Influencer/Creator Marketing (Captiv8, Traackr, CreatorIQ, Tagger, etc.)
  • - Social Media Management/Listening (Pulsar, Quid, Infegy, Brandwatch, etc.)
  • - Insights Tools and Resources (GWI, Demographics Pro, Mintel, eMarketer, etc.)
  • A confident communicator who can distill complex insights and build trust.
  • Highly proactive and solutions-oriented, with a bias toward action and the ability to bring clarity in moments of ambiguity.

Requirements

  • 8+ years of experience across influencer, media, digital, or brand strategy - ideally within agency or consultancy environments.
  • An understanding of creator/influencer and an understanding of the category’s pace, nuance, and consumer mindset is key to success.
  • Strong ability to translate data into compelling business stories and visual outputs
  • Proven success translating marketing objectives into influencer/creator programs that deliver measurable business results.
  • Hands-on experience with platforms as it relates to:
  • - Influencer/Creator Marketing (Captiv8, Traackr, CreatorIQ, Tagger, etc.)
  • - Social Media Management/Listening (Pulsar, Quid, Infegy, Brandwatch, etc.)
  • - Insights Tools and Resources (GWI, Demographics Pro, Mintel, eMarketer, etc.)
  • A confident communicator who can distill complex insights and build trust.
  • Highly proactive and solutions-oriented, with a bias toward action and the ability to bring clarity in moments of ambiguity.

Benefits

  • Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. It’s our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
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Publicis Media

Publicis Media harnesses the power of modern media through leading agency brands Dysrupt, Infinite Roar, Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith, as well as global accelerator PMX; immersive experience group PMCI (inclusive of Picture Motion and RDL Worldwide); and access to integrated platform-based technologies and offerings from CJ, Epsilon and Influential. A key business solution of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40]), Publicis Media’s digital-first, data-driven global solutions deliver client value and drive growth in a platform-powered world. It is present in over 100 countries with over 23,000 employees worldwide.

London, England, United Kingdom
11K employees (3,008 in marketing)

Salaries

Posted range

$110K/yr – $160K/yr

Taken straight from the job posting.

See all Publicis Media salaries

Traffic Signals

Monthly Visitors
526.1K
Traffic Source Mix
Search
33.4%
Direct
38.4%
Referral
11.8%
Social
15.8%
Paid
0.4%

Headcount Trend

Current headcount: ~10.8K
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Director, Strategy & Analytics

Publicis Media · New York City, NY · Remote