Responsibilities

• Own the paid media engine End to End, With No Layers Above You – You set the strategy, build the systems, and own the outcomes.
• - You allocate multi-million-dollar monthly budgets across Google and Meta on marginal return rather than platform-reported averages, design the pause/hold/scale logic and budget guardrails that govern all paid spend, and serve as the single source of truth on paid media performance. Creative runs as a system you architect: concept pipeline, testing taxonomy, briefs, hook/hold analytics, UGC, whitelisting.
• - You hold profitability to a contribution-margin standard after returns and financing costs, not ROAS in isolation. You lead, assess, and structure the performance marketing function with org design authority and CEO sign-off, reporting directly to the CEO.
• Build the system that runs the scaling decisions: Design and document the rules that govern spend, when to pause, when to increase budget, when to pull back, and the measurement each decision depends on. The system should run the scaling without day-to-day executive oversight.

Requirements

• 7+ years in performance marketing with sustained ownership of $1M+/month on both Google and Meta (concurrently or across roles). "Ownership" means authority over strategy, structure, and budget, not just execution.
• Google depth at PMax-era: campaign structure, feed management, brand/non-brand economics.
• High-AOV considered-purchase experience ($1,000+ order values): sparse-conversion, long-decision-cycle categories.
• Personally built, not inherited, bid, budget, and pause decision systems at scale. You'll be asked to present a playbook you authored.
• Statistical decision literacy: volume gating, false-kill vs. wasted-spend trade-offs, threshold derivation, incrementality test design.
• Creative testing systems at scale in a post-ATT environment: concept-vs-variation discipline, creative analytics.
• Team leadership including senior direct reports. Experience building or restructuring a performance marketing function.
• Structured approach to new channel evaluation: selection frameworks, pilot design, budget allocation, and kill criteria.

Preferred

• - Scripting against Meta/Google APIs; Google Ads Scripts.
• - Mixed agency + in-house background.
• - Experience with emerging paid channels (e.g., TikTok, Connected TV, affiliate/partnerships, etc.).
• - D2C e-commerce background in home goods, furniture, or comparable high-AOV verticals.

Benefits

• - Health & Protection: Comprehensive medical, dental, and vision insurance (based on country of hire)
• - Time Off: Generous Paid Time Off (PTO) + Public holidays
• - AI-First organization with access to AI-native tool stack
• - Remote First: Work from the comfort of your home office
• - Learning & development opportunities
• - International team collaboration across 16+ nationalities. Your assumptions get challenged daily.
• - Eligibility for selection to the Leaders Club, an elite recognition program featuring premium wellness memberships, exclusive networking with senior leadership, and annual leadership retreats
• - Eligibility for nomination as 'We Are' Champion of the Month, monthly recognition with gift vouchers and company-wide celebration for exceptional contributions