Responsibilities

• Collaborate with leadership and the marketing team to set the annual and quarterly marketing plan across both brands.
• Allocate budget across paid media, content, influencer, and tradeshow - ensuring every dollar of spend has to drive measurable return.
• Mentor and lead the team on cross-functional projects, new product launches, national PR campaigns, and our robust digital content marketing strategy.
• Maintain two distinct brand voices: Custom Cones USA as the educational, data-driven industry authority and DaySavers as the fun, community-driven consumer brand.
• Own the lead generation engine across both brands: email marketing, paid traffic, tradeshows, SEO, and affiliate marketing.
• For Custom Cones USA, drive marketing-qualified lead volume and quality for the B2B sales team. For DaySavers, drive DTC revenue and audience growth.
• Lead, Manage, and hold Accountable a six-person and growing team. Run weekly 1-on-1s, set quarterly Rocks, remove blockers, and develop the next layer of marketing talent.
• Partner with Sales Ops, Customer Experience, and Operations on new items, campaigns, tradeshow, and inventory cycles.
• Measurable growth for inbound lead generation, with focus on paid traffic, email marketing, organic content, and tradeshow across both sides of the business.
• Strong organization around monthly and yearly marketing planning, driving increases in both input and output metrics across the marketing team.

Requirements

• 6+ years in marketing
• 3+ years leading multi-disciplinary teams
• Comfortable owning both B2B and DTC
• Strategic, but operational - you can build a plan, get into the work, and hold your team to deliver
• Data-driven - you know which metrics matter and which are vanity.
• Strong eye for brand, copy, and creative - you raise the team's work without taking it over.
• Ability to commute to Renton, WA 98057 (Required)

Preferred

• Cannabis or regulated-industry experience is a plus

Benefits

• Medical, Dental, Vision, Basic Life, Voluntary Life, 401K with match, EAP, 15 days accrued vacation to start, 5 rest days, 10 holidays, catered lunch and stocked kitchen