Responsibilities

• Develop and Implement Marketing Strategy – Acquisition & Member Marketing
• Create and execute an overarching marketing strategy to grow the brand locally and increase revenue across all locations by driving leads and sales, building deep understanding of the local consumer, market and competitive insights
• Develop and execute location-specific marketing plans tailored to each club's competitive landscape, demographics, and membership goals. Focus on building local awareness and performance marketing/lead generation.
• Own and optimize paid channels through agency partner network with clear targets for cost-per-lead, cost-per-acquisition, and lead-to-member conversion rate. Experience managing media agencies required.
• Manage CRM and lead-nurturing workflows to ensure fast follow-up and minimal lead leakage between \"inquiry\" and \"sale.\"
• Run grassroots and community-based initiatives (local partnerships, corporate wellness tie-ins, school/sports team sponsorships, pop-up events) designed to directly drive walk-ins and trial sign-ups.
• Create communication and promotion strategies targeting a variety of hyper-local audiences to drive conversions
• Align marketing plans with corporate franchise guidelines and objectives, ensuring local adaptation while maintaining brand consistency.
• Drive strategic marketing initiatives to achieve key performance metrics, such as lead generation, membership acquisition, and retention.
• Work closely with field sales and operations teams to provide collateral, create events and signage to promote lead generation

Benefits

• Competitive salary
• Health insurance
• Paid time off