Community College Preparatory Academy Public Charter Schools

Marketing Director

District of Columbia, USA (On-site)

$70K/yr – $100K/yrDirector/Executive5+ years expFull time

Posted 5 days ago

Job Summary

Own and execute strategic, accessible, evidence-based communications across channels to support adult learners, with leadership coordination on brand, crisis, and student-centered storytelling.

Lead an integrated communications calendar and channel mix across web, email, social, print, media, and events.
Develop and ensure accessible, evidence-based content that centers learner voices and stories.
Collaborate with Admissions, Academics, and executive leadership to align communications with program information, enrollment ethics, and crisis readiness.

Job Description

Responsibilities

Create and execute an integrated communications calendar across web, email, social, print, media, and events.
Develop accessible, audience-centered content grounded in verified facts and respectful student storytelling.
Manage brand standards, approvals, digital assets, website content, and campaign production.
Partner with Admissions on ethical enrollment communications and with Academics on program information.
Track reach, engagement, referral, inquiry, conversion, and reputation indicators.
Prepare crisis and issue communications in coordination with executive leadership.
Create communications that reflect adult learners’ cultures, backgrounds, abilities, and aspirations; use clear, accessible formats that help learners act on education and career choices.
Gather voluntary learner feedback to improve program information and communications; offer meaningful opportunities for learner voice with informed consent for public storytelling.
Work with academic staff to communicate expectations, support options, milestones, and next steps in ways that build confidence and learner agency.
Use verified evidence when describing learner outcomes; report campaign participation and conversion separately from claims about assessed academic growth.

Requirements

Bachelor’s degree in a relevant field or an equivalent combination of education and directly related experience.
At least five years of progressively responsible experience, including project, program, or staff leadership.
Demonstrated skill with data, documentation, cross-functional communication, and service-oriented problem solving.

Preferred

Hands-on experience with website CMS/hosting, email marketing, graphic design, social-media management, digital advertising, and analytics tools such as Wix or WordPress, Mailchimp, Canva, Hootsuite, and Meta platforms.
Graduate degree or recognized professional certification related to the function.
Experience in adult education, workforce development, public charter education, or a nonprofit setting.
Experience establishing practical controls, dashboards, and continuous-improvement routines.

Salaries

Posted range

$70K/yr – $100K/yr

Taken straight from the job posting.

The middle of this range ($85K) is 29% below the median base salary for Marketing Director roles in the United States ($120K).

Marketing Director median pay in the United States

$120K/yr

Most pay falls between $90K and $152K. Based on 319 salaries.

See all Marketing Director salaries See more Marketing Director jobs

See all Community College Preparatory Academy Public Charter Schools salaries

Marketing Team

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