MARKETING DIRECTOR - THE COMMONS AT BRIGHTMORE

Wilmington, NC (On-site)

Salary Not AvailableSenior LevelFull time

Posted 3 months ago

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Job Summary

Drive admissions coordination and external referral marketing for a SNF, with primary ownership of the referral process and CRM-based tracking.

  • Own the referral process from initial contact to admission, coordinating with clinical staff.
  • Must-have: Demonstrated success in external marketing to physicians or discharge planners.
  • Standout: CRM/database management and quarterly facility marketing planning.

Job Description

Responsibilities

  • Performs routine networking visits to physicians, hospital discharge planners, case managers and other healthcare referral sources to present center information, gather resident referrals, and evaluate potential resident admissions that contribute to the center’s overall revenue growth.
  • Spends 80% of time in the referral settings outside of the facility providing marketing and sales in addition to conducting evaluations and assessments.
  • Obtains accurate information from referral sources, patient/caregiver, physicians, and discharge planning staff, hospital staff nurse and/or other hospital staff to complete the referral assessment and prepare the patient for admission.
  • Coordinates with other facility staff the subsequent authorization of managed care reimbursed patients as required. Communicate with insurance personnel in a timely manner to ensure that adequate reimbursement can be obtained prior to initiation of services. Communicates authorization information to clinical staff to ensure that correct utilization of SNF services is maintained.
  • Communicates with the Director of Nursing regarding admissions preparations and any concerns or special circumstances, orders, skilled needs, and/or caregiver needs.
  • Screens prospective admissions to determine that the delivery of appropriate care will be provided.
  • Maintains a customer information management (CRM) database using the chosen Liberty software system.
  • Serves as a liaison between families and hospital discharge planners, social service agencies, and physicians.
  • Interviews patients and/or patient family members during the pre-admission assessment process and obtains information from patient/caregiver on expectations for discharge plans and communicates the anticipated discharge plan to the facility clinical team.
  • Provides required information to the SNF Admissions Office to process referral and communicates to appropriate facility staff.
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Liberty Health

As a privately owned, family business for more than a century, Liberty Health is dedicated to providing high-quality healthcare services, retirement communities and programs that help people live longer, healthier lives.With locations in North Carolina, South Carolina, Virginia, Tennessee, Louisiana and Florida, Liberty Health’s family of companies makes it easy to find quality care close to home.Our continuum of care network includes Liberty Health and Rehab, Liberty Home Care and Hospice, Liberty Senior Living, Liberty Medicare Advantage, Liberty Medical Specialties and McNeill's Pharmacy. Our comprehensive approach to care gives patients, residents and their loved ones peace of mind knowing Liberty understands and can support their needs as they change.Liberty Health emphasizes personal independence among our staff, patients and residents who have made Liberty part of their lives. We offer the best of both worlds for employees: an organization large enough to extend many career paths and opportunities, but small enough to make you feel like part of our family. We believe strongly in being part of the communities we serve and to giving back through community outreach and charitable organizations.

Wilmington, North Carolina, USA
676 employees (11 in marketing)

Traffic Signals

Monthly Visitors
9.9K
Traffic Source Mix
Search
25.7%
Direct
54.6%
Referral
6.6%
Social
10.6%
Paid
2.4%

Headcount Trend

Current headcount: ~679

Marketing Team

Marketing Team Size
11 (2% of company)

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