Responsibilities

• Own the Customer Lifecycle: Develop and execute multi-channel marketing programs designed to acquire new commercial accounts through the right channel mix and drive repeat business through lifecycle campaigns and retention programs.
• Manage Digital Channels: Oversee the strategy, design, and implementation of marketing initiatives across our company website, paid search, display advertising, and email marketing.
• Produce and Direct Creative Content: Act as a player-coach who can build a channel strategy and defend it with performance data, but is equally comfortable directing or producing content that will not only attract customers but also supports the Commercial Sales Team by making technical lighting products easy to understand and easy to buy.
• Optimize the Digital Experience: Collaborate closely with the merchandising and development teams to make the online path from research to quote request frictionless, ensuring unclear specs, buried filters, and consumer-mindset checkout flaws are eliminated.
• Coordinate Cross-Functionally: Align digital marketing efforts closely with the Commercial Sales Team to feed them qualified opportunities while simultaneously securing direct online sales revenue.
• Synchronize Customer Touchpoints: Coordinate online messaging with activities undertaken by the call center to ensure a seamless, omnichannel brand voice and customer experience.
• Analyze Performance: Utilize web analytics, customer satisfaction data, and performance metrics to track, defend, and optimize the effectiveness of all marketing investments within your budget.

Requirements

• Education: Bachelor's degree in Marketing, Business, Communications, or a related field. Equivalent professional experience and a strong portfolio will be considered in place of a degree.
• Experience: Required
• 5+ years in digital or eCommerce marketing, including at least 2 years guiding channel strategy.
• Demonstrated experience running a transactional website as a revenue channel, not solely as a brand presence.
• Hands-on ownership of at least two of the following : display/retargeting, video production, email and lifecycle marketing, SEO and content.
• Experience personally producing or directing creative assets — landing pages, email templates, product content, photo or video. Portfolio or work samples required.
• A track record of using performance data to defend marketing investment and to change course when the data says so.
• B2B, wholesale, or distribution eCommerce experience selling to commercial buyers rather than consumers.
• Experience coordinating digital programs with an inside sales team or call center.
• Web analytics: GA4 or equivalent, with the ability to build and interpret reports independently, not only read a dashboard.

Preferred

• 2+ years managing direct reports
• Technical or considered-purchase categories — lighting, electrical, industrial, MRO, or building products