Responsibilities

• Prioritize efforts which emphasize the overall guest experience as well as efforts resulting in income generation.
• Execute all local and company-wide programs and initiatives for assigned centers.
• Meet and or exceed assigned branding goal.
• Develop short and long-term Marketing and Business Development strategies for each of the assigned shopping centers in conjunction with mall management teams, leasing, corporate marketing and business development.
• Cultivate and build relationships in local markets and surrounding communities to create community events, charitable events, activation opportunities, and any / all other events that will add value to the properties.
• Maintain effective and productive local media relations, field media calls, prepare responses as directed by the company and serve as spokesperson (as needed and where applicable) for media inquiries.
• Be responsible for writing and distributing press releases for their assigned centers via Cision.
• Generate an accurate, monthly PR report for assigned centers.
• Become the face and voice of their base center and/or assigned centers. Be the shopping expert within the communities.
• Create and post local content on social media channels for assigned malls while adhering to digital guidelines in reference to the use of the Sprinklr tool as well as the proper use of tracking links.
• Identify and work with key retailers at base mall to identity unique marketing opportunities, drive awareness, increase sales, and promote meaningful retailer – landlord relationships.
• Special projects may be assigned based on company needs and property specific focus.