MARKETING DIRECTOR (Campus Dining) - Babson College - Babson Park, MA at Compass Group | Wellesley, MA | $90K/yr – $95K/yr

MARKETING DIRECTOR (Campus Dining) - Babson College - Babson Park, MA

Wellesley, MA (On-site)

$90K/yr – $95K/yrDirector/Executive3+ years expFull time

Posted 4 months ago

Job Summary

Own campus dining marketing with end-to-end ownership of plan, budget, digital strategy, campaigns, and ROI across meal programs, retail, catering, and events.

Own annual marketing plan and budget aligned to campus dining goals and diverse venues.
Drive cross-department collaboration with operations, culinary, merchandising, and student groups to deploy campaigns and initiatives.
Lead digital strategy and social presence for dining, plus ROI tracking and KPI reporting.

Job Description

Responsibilities

Lead the annual marketing plan and budget to meet sales goals across meal plans, retail dining, residential dining, catering, concessions, and summer programs.
Execute promotions and campaigns that resonate with students and the campus community.
Manage all client and campus communications—daily, weekly, and monthly.
Partner and integrate student and alumni businesses into the overall marketing strategy.
Own the digital strategy for dining, including social media, digital engagement, and online brand presence.
Implement and measure consumer feedback programs to ensure continuous improvement.
Maintain exceptional merchandising standards across all dining locations.
Present marketing strategies, results, and campaigns to campus partners and student groups.
Collaborate with departments across campus to support events and introduce new initiatives.
Manage and support Student Success interns and marketing coordinators.
Support associate training, recognition, and engagement initiatives.
Deliver ROI reporting and track key performance indicators.
Partner with clients and collaborators through quarterly vision planning meetings.
Support satellite locations, regional marketing projects, and special initiatives as needed—including occasional evenings, late nights, and weekends.

Requirements

3+ years of proven, hands-on marketing experience.
Bachelor’s degree in Marketing, Hospitality, Culinary, Hotel Management—or equivalent experience.

Preferred

Strong B2C marketing expertise; B2B experience is a plus.
Ability to collaborate effectively with operations, culinary, retail, merchandising, and client relations teams.
Excellent organizational, time management, and communication skills.
Confidence presenting to large groups and diverse audiences.
Proficiency in Microsoft Office Suite (PowerPoint, Word, Excel).
Experience developing impactful social media content and digital strategies.
Graphic design skills (Adobe Creative Suite) are a plus.

Benefits

Medical
Dental
Vision
Life Insurance/ AD
Disability Insurance
Retirement Plan
Paid Time Off
Holiday Time Off (varies by site/state)
Associate Shopping Program
Health and Wellness Programs
Discount Marketplace
Identity Theft Protection
Pet Insurance
Commuter Benefits
Employee Assistance Program
Flexible Spending Accounts (FSAs)
Paid Parental Leave
Personal Leave

Compass Group

3.4 Glassdoor

Compass Group PLC is a world leading food and support services company, which serves meals to millions of people in c.30 countries and employs and engages more than 580,000 people globally. The Company specialises in providing food and a range of support services across the core sectors of Business & Industry, Healthcare & Senior Living, Education, Sports & Leisure and Defence, Offshore & Remote, with an established brand portfolio.

Founded in 1941

Chertsey, Surrey, GB

60K employees (794 in marketing)

www.compass-group.com

59% recommend to a friend

67% CEO approval