Responsibilities

• Develop and implement brand and business strategies for the product portfolio aligned with company objectives, market dynamics and consumer trends
• Own financial responsibility for the brand portfolio, including annual planning, forecasting and delivery of revenue, profit and share targets
• Lead brand positioning, architecture and marketing activation to build equity and engagement. Manage relationships with influencers and other external marketing partners
• Lead pipeline development in partnership with R&D to drive meaningful innovation and product optimization
• Build, mentor and lead a high-performing team of professionals. Foster a culture of collaboration, agility and accountability
• Oversee go-to-market strategies tailored for convenience store retail, digital platforms and emerging channels. Partner with sales to optimize distribution and pricing strategies
• Champion consumer-centric thinking using insights and analytics to guide decisions on product development, advertising and investment allocation
• Serve as a senior cross-functional partner, collaborating with manufacturing, supply chain, finance, sales, legal, insights and business analytics teams to ensure brand growth is sustainable and scalable
• Lead, manage and develop a team of Brand Managers and marketing professionals

Requirements

• Bachelor3s degree in Marketing, Business Administration or related field; MBA strongly preferred
• 10+ years of progressive brand management or general management experience in consumer packaged goods
• Proven success in managing large-scale brands and scaling emerging brands
• Experience leading cross-functional teams and managing P&L
• Strong familiarity with convenience store and mass merch retail, digital commerce and omnichannel strategies
• Expertise in consumer insights, brand positioning and integrated marketing communications
• Strong understanding of innovation lifecycle management, from concept to commercialization
• Excellent communication and storytelling skills, with the ability to translate data into compelling narratives for executive audiences
• Exceptional leadership, team development and communication skills
• Passion for innovation and building brands with cultural relevance

Preferred

Benefits

• Medical, dental, vision, life insurance effective on date of hire
• Generous 401(k) Plan
• Defined Contribution Plan
• Paid vacation and paid holidays
• Tuition reimbursement