Responsibilities

• Content Strategy & Production
• Oversee your own work and staff's work to build and hone a content production machine for SEIU.
• Use an editorial calendar, story arc, and unified messaging strategy to develop stories and content that drive the union's narrative forward.
• Apply message testing results to continually hone and improve content performance.
• Ensure message discipline by driving a unified narrative across the entire storytelling unit and the union.
• Team Leadership & Development
• Build the skillset and ingenuity of video editors and content creators.
• Lead staff with an anti-racist lens, fostering a culture of rapid-response experimentation and creative brainstorming.
• Serve as a thought partner and deputy to the Assistant Director of Digital Storytelling.
• Trends, Innovation & Standards

Requirements

• A minimum of five (5) years of related work experience, or a combination of education and experience providing equivalent knowledge, skills, and abilities.
• Experience developing and implementing digital strategies for content amplification.
• Excellent writing, verbal, visual, and analytical skills.
• Knowledge of narrative best practices and approaches to messaging.
• Demonstrated ability to lead complex content creation, including development of video assets.
• Understanding of what content is likely to perform well in digital spaces, and ability to tailor content to specific outlets, audiences, and platforms.
• Deep knowledge of video editing and content creation best practices.
• Strong management skills.
• Familiarity with Canva, Adobe Creative Suite, video and photography equipment, and all major social media platforms.
• Experience adapting creative work to trends in content consumption.

Preferred

• Knowledge of unions or other advocacy organizations.
• Prior experience managing external production vendors, budgets, and contracts.

Benefits

• A comprehensive, employer-sponsored health benefits package, including medical, dental, and vision coverage
• A defined benefit pension plan
• Paid time off, including vacation, sick leave, and holidays
• Additional benefits consistent with a mission-driven workplace
• SEIU is an equal opportunity employer. SEIU does not discriminate on the basis of race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity or expression, or any other basis protected by applicable law.