Marketing Director — B2B Demand Generation

Responsibilities

• You'll own the full marketing function at Fruition: multi-channel campaigns, social, paid, exhibitions, content, ABM, partnerships - every lever that puts us in front of the right decision-makers at the right time. You are the architect of how Fruition shows up in the market.
• You'll be responsible for generating real, qualified demand for Fruition's solutions: CDHS implementations, QDF automation engagements, and our broader Let Data Flow™ methodology. You understand how to market a complex, technical solution to business buyers — and more importantly, you understand that marketing's job is not impressions or followers. It's pipeline.
• You know how to work across marketing channels - briefing a designer, managing a campaign calendar, running an exhibition booth, and launching a LinkedIn sequence — all at the same time, all on deadline, all tied back to the same objective.
• You have experience in B2B tech. You know how to get executives and directors to stop scrolling, engage with content, and raise their hand. You understand that the CFO and the COO don't respond the same way, and you build for both.
• You'll get inside our ecosystem fast - understand what a CDHS is, why mid-market companies need it, and what pain points trigger a decision. From there, you build the campaigns, the messaging, and the channels that put Fruition in front of the right people at the right time.
• And most importantly, YOU LOVE THIS.
• You get excited like a kid when a campaign converts. You're always looking for the next venue, the next angle, the next idea. You want to build something that matters, and you want your name on it.
• Your Playground
• You'll own everything that touches how Fruition shows up in the market. Demand generation, multi-channel campaigns, ICP development, positioning, content strategy, exhibitions, paid, earned, organic- all of it is yours. You decide the mix, set the priorities, launch it, and own the objectives and the results.
• You'll work directly with our executives and founder on messaging and lead quality, and you'll report marketing's contribution to pipeline clearly and confidently to leadership. Every campaign you build has one purpose: qualified opportunities for our sales team.

Requirements

• You bring 5–8 years in a marketing position with real marketing, real budgets, real targets, and real accountability to pipeline. (not side or gig projects). Hands-on, results-driven marketing experience at a mid-size company or above.
• Within that, at least 2–3 years marketing a B2B technology startup. You know what it means to build from nothing, move fast, and make every dollar count.
• A Bachelor's degree in Marketing, Business, or a related field is required. An MBA is a plus.
• You bring multi-channel fluency - paid, earned, organic, email, social, exhibitions, and the discipline to run all of them at once, on deadline, tied to the same objective.
• You know how to learn an ICP, technical products, and market needs inside out, and fast, in order to find exactly what message unlocks the conversation.
• You bring a data-driven mindset. You know your numbers, you optimize without being asked, and you cut what doesn't perform without hesitation.
• And you bring the ambition to match. You thrive in a fast-moving environment, you work directly with the founder, and you already have your eye on the VP seat.
• On the certifications side, we value hands-on credentials that prove you've worked inside the systems: HubSpot Marketing, Google Ads, Salesforce, or any CRM/ERP platform certification. If you've earned them, bring them. If you haven't but you've done the work, show us the results.
• Experience as a Marketer or above in a mid-size technology company is required. You've worked inside a real marketing function, with real budgets, real targets, and real accountability to pipeline.
• Experience working with a small technology company or startup is a plus — we value the scrappiness, the speed, and the ability to build from nothing that comes with that environment.

Preferred

• An MBA is a plus.