Marketing Director – Assisted Living

Independence, MO (Unknown)

Salary Not AvailableDirector/Executive3+ years expFull time

Posted 19 hrs ago

Job Summary

Own and execute the marketing and sales strategy for the senior living community, driving occupancy and revenue growth by building referral networks, managing digital campaigns and events, and collaborating with leadership.

Lead development of integrated marketing plans and campaigns.
Build relationships with referral sources, families, and the local community.
Track leads, tours, and move-ins using CRM to inform strategy.

Job Description

Responsibilities

Develop and execute comprehensive marketing and sales strategies.
Build and maintain relationships with referral sources, families, and the local community.
Manage digital marketing, advertising, and events to promote the community.
Collaborate with leadership to meet or exceed occupancy and revenue goals.
Track leads, tours, and move-ins using CRM software.

Requirements

3+ years of marketing or sales experience in senior living or healthcare.
Active AL assessors license OR a degree in a healthcare related field to obtain AL Assessor Certificate via DHSS
Strong communication and relationship-building skills.
Proven ability to drive results and meet occupancy targets.
Knowledge of local market dynamics and referral networks.