Responsibilities

• Develop and execute comprehensive marketing and sales strategies.
• Build and maintain relationships with referral sources, families, and the local community.
• Manage digital marketing, advertising, and events to promote the community.
• Collaborate with leadership to meet or exceed occupancy and revenue goals.
• Track leads, tours, and move-ins using CRM software.

Requirements

• 3+ years of marketing or sales experience in senior living or healthcare.
• Active AL assessors license OR a degree in a healthcare related field to obtain AL Assessor Certificate via DHSS
• Strong communication and relationship-building skills.
• Proven ability to drive results and meet occupancy targets.
• Knowledge of local market dynamics and referral networks.