Responsibilities

• Lead the community’s sales efforts to achieve and maintain established occupancy and revenue goals.
• Manage the entire sales process from initial inquiry through tour, follow-up, decision-making, and move-in.
• Respond promptly and professionally to telephone, online, walk-in, and referral inquiries.
• Conduct personalized tours for prospective residents and their families.
• Build meaningful relationships with prospects and families while helping them understand their senior living options.
• Maintain consistent follow-up with prospects throughout the decision-making process.
• Develop strategies to convert leads into tours, deposits, and move-ins.
• Maintain an active pipeline of qualified prospective residents.
• Coordinate closely with the Executive Director and community leadership team regarding prospective residents and upcoming move-ins.
• Develop and maintain strong professional referral relationships throughout the local community.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, Healthcare Administration, or a related field preferred; equivalent relevant experience will be considered.
• Minimum of 2–3 years of successful sales and/or marketing experience, preferably in Assisted Living, Memory Care, Independent Living, senior living, healthcare, home health, hospice, skilled nursing, or a related industry.
• Demonstrated ability to meet or exceed sales, census, occupancy, or revenue goals.
• Strong relationship-building and consultative sales skills.
• Experience developing professional referral networks.
• Excellent verbal, written, presentation, and interpersonal communication skills.
• Strong organizational and time-management abilities.
• Comfortable making outbound calls, conducting outside sales visits, networking, and asking for the sale.
• Experience working with CRM systems and managing a sales pipeline.
• Proficiency with Microsoft Office and general business technology.

Preferred

• Our ideal candidate is someone who understands that choosing Assisted Living is more than a purchasing decision—it’s a major life transition for a resident and their family.
• We’re looking for someone who can combine compassion with strong sales skills.
• The successful candidate will be: Warm, approachable, and professional; Highly motivated and results-oriented; Comfortable initiating conversations and developing new relationships; Persistent with follow-up without being overly aggressive; Able to establish trust quickly with seniors and their families; Confident conducting tours and asking for commitments; Creative in developing new referral and lead-generation opportunities; Comfortable being accountable for measurable sales and occupancy results; A strong team player who understands that successful move-ins require collaboration across the entire community

Benefits

• Dental insurance
• Health insurance
• Paid time off
• Vision insurance