Director of Admissions, Enrollment Marketing, Graduate and Undergraduate

Plymouth, NH (On-site)

$60K/yr – $108K/yrDirector/Executive7+ years expFull time

Posted 4 days ago

Job Summary

Own and drive Plymouth State University’s enrollment strategy within a shared services framework, leading undergraduate recruitment and targeted graduate programs while coordinating cross-campus partnerships to hit enrollment goals.

  • Owns undergraduate recruitment across first-year and transfer channels and supports targeted graduate program recruitment.
  • Builds campus partnerships, aligns messaging and campaigns, and partners with Marketing, shared services, and faculty to meet enrollment goals.
  • Leads admissions staff operations, workflow, and analytics to monitor funnel and drive continuous improvement.

Job Description

Responsibilities

  • Serve as the primary admissions and enrollment management representative at Plymouth State University within the shared services model.
  • Build and maintain trusted relationships across campus; attend key leadership and planning meetings; listen for emerging issues, concerns, and opportunities; translate shared services direction into campus-level understanding and action; communicate Plymouth-specific context back to shared services leadership; and act as a visible proponent of shared services while ensuring campus needs are understood and addressed constructively.
  • Coordinate first-year and transfer recruitment activity for Plymouth State University under the direction of senior enrollment leadership.
  • Support territory strategy, high school and community college relationships, campus partner engagement, recruitment event coordination, inquiry and applicant conversion, yield activity, and melt mitigation.
  • Ensure campus partners are connected to undergraduate recruitment priorities and that barriers to meeting enrollment goals are surfaced and addressed.
  • This responsibility receives the largest allocation because first-year and transfer enrollment remain central to Plymouth State University enrollment goals.
  • Support targeted graduate and professional program recruitment strategy, including program-level enrollment planning, audience segmentation, lead generation, and yield support.
  • Partner with faculty, employers, industry organizations, community partners, and professional networks to facilitate graduate enrollment pipelines aligned with workforce needs, market demand, and program capacity.
  • Serve as the campus enrollment voice in partnership with Marketing and Communications and shared services leadership.
  • Help align enrollment-facing messaging, campaigns, communication priorities, and digital engagement with Plymouth State University’s recruitment needs, campus identity, program opportunities, and enrollment goals.

Requirements

  • Bachelor’s degree, Master’s preferred
  • 7–10 years of progressive experience in higher education admissions or enrollment management, including demonstrated leadership responsibility across campus partnerships, recruitment coordination, admissions operations, and reaching enrollment goals.
University of New Hampshire logo

University of New Hampshire

The University of New Hampshire is the state’s public research university, providing comprehensive, high-quality undergraduate programs and graduate programs of distinction. Its primary purpose is learning: students collaborating with faculty in teaching, research, creative expression and service. UNH has a national and international agenda and holds land-grant, sea-grant, and space-grant charters. From its main campus in Durham, its college in Manchester, and the UNH School of Law in Concord, the University serves New Hampshire and the region through continuing education, cooperative extension, cultural outreach, economic development activities and applied research.

Durham, New Hampshire, USA
6.8K employees

Salaries

Posted range

$60K/yr – $108K/yr

Taken straight from the job posting.

See all University of New Hampshire salaries

Marketing Team

Median Tenure
4.1 years
Marketing Roles Posted (Last 30 Days)
4

Funding

Total Funding
$2.8M
Last Raise
$1.8M
Grant, 3 years ago

Funding History

  • Nov 2022
    Grant • $1.8M
  • Sep 2020
    Grant • $598.2K
  • May 2018
    Grant • $360K

Traffic Signals

Monthly Visitors
1.5M
Monthly Google Ads Budget
$413.9K
Traffic Source Mix
Search
27.9%
Direct
26.8%
Referral
4.4%
Social
0.6%
Paid
0.4%

Headcount Trend

Current headcount: ~6.8K

Recent News

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Director of Admissions, Enrollment Marketing, Graduate and Undergraduate

University of New Hampshire · Plymouth, NH · On-site