Marketing Director in Assisted Living
West Springfield, MA (Unknown)
$65K/yr – $75K/yrDirector/ExecutiveFull time
Posted 5 days ago
Job Summary
Own the end-to-end marketing and outreach program to drive occupancy and move-ins, while forging strong referral partnerships and coordinating community events.
- Lead marketing and outreach to meet occupancy targets
- Build referral relationships with hospitals, SNFs, social workers, and case managers
- Coordinate community engagement events and track outcomes
Job Description
Responsibilities
- Create and execute marketing and outreach strategies to maintain high occupancy.
- Conduct tours, follow-ups, and personalized outreach to convert leads into move-ins.
- Build strong relationships with referral partners (hospitals, skilled nursing facilities, rehabs, social workers, case managers, etc.).
- Coordinate community engagement events and professional networking opportunities.
- Contribute to digital marketing, advertising, and social media campaigns in collaboration with regional support.
- Track and report activity.
- Support smooth resident transitions and coordinate with other departments.
Requirements
- Strongly preferred experience in marketing/sales, ideally in senior living, healthcare, or hospitality
- Excellent interpersonal and communication skills
- Strong organizational skills and goal-oriented mindset
- Knowledge of assisted living and memory care services is a plus
Benefits
- Competitive base salary (Scale based on experience $65,000-$75,000+ with a solid bonus structure, and a $10,000 SIGN ON BONUS!)
- Health Insurance
- Paid time off and holidays
- Supportive team culture and meaningful work
Salaries
Posted range
$65K/yr – $75K/yr
Taken straight from the job posting.
Marketing Team
Marketing Roles Posted (Last 30 Days)
1