Own multi-account ABM programs across digital, events, content, and field experiences to drive pipeline and account penetration.

• Develop and execute integrated growth marketing programs for clusters of strategic, named accounts across channels including digital, inbound marketing, events, webinars, social media, microsites, and BD programs.
• Build, optimize, and report on ABM programs using intent data, account engagement metrics, buying group insights, and attribution reporting to measure impact.
• Oversee select high-impact field experiences (regional events, executive dinners, roadshows, sponsorships, experiential programs) that target these accounts as part of a broader acquisition strategy.
• Develop account-specific content strategies aligned to target account priorities, buying group needs, and funnel stages, creating personalized messaging and assets that drive engagement and pipeline.
• Partner with Product Marketing, Sales, and Content to identify content gaps, create ABM content journeys, and optimize content performance using engagement insights and ABM analytics.
• Present strategic plans, campaign performance, account insights, and growth recommendations to sales leadership and executive stakeholders.
• Drive measurable improvements in new opportunities, account penetration, deal velocity, and expansion opportunities within account groups.
• Develop 1:few campaign briefs, messaging frameworks, audience segmentation, and activation plans across digital, email, paid media, and content.
• Lead the use of AI-enabled approaches to improve marketing workflows, scale content and campaign operations, and increase team productivity across the Study Experience marketing function.