Marketing - Direct Mail Production Manager

Responsibilities

• Own the direct mail print production process end to end — from concept and cost estimation through material sourcing, print execution, quality review, and final delivery
• Execute high-volume DM production across multiple lines of business and stakeholder groups simultaneously, managing competing timelines without sacrificing accuracy
• Oversee project schedules, vendor deliverables, and internal proof workflows to ensure timely execution across all active campaigns
• Assist in vendor contracting and compliance management, serving as the lead liaison with Marketing Operations
• Manage and hold accountable direct mail agency production vendors — serving as GEICO's primary point of contact on production timelines, quality standards, and issue resolution
• Serve as the primary point of contact with the USPS on postal logistics, rates, promotions, and compliance requirements
• Partner with external vendors and printers to ensure quality control and timely delivery of estimates, print projects, and financial reporting
• Conduct quality checks on all printed materials — reviewing proofs for accuracy, correct use of data and personalization, spec adherence, and legal compliance
• Partner with design and content teams to ensure file specs and delivery are accurate before production begins
• Work with strategy, creative, and data teams to build, manage, and regularly refine a comprehensive version matrix and data maP

Requirements

• Experience: 10+ years in print production management, with proven, demonstrable results managing high-volume direct mail programs — preferably in insurance, financial services, telecom, or with a direct response agency
• Service company context: Experience working inside a conversion-driven service business — financial services, insurance, telecom, or SaaS — where production and marketing are tied directly to customer acquisition and retention
• Technical production depth: Strong working knowledge of printing processes, materials, technologies, pre-press workflows, and USPS postal requirements
• Vendor management: Direct experience managing print production agencies and vendors, including holding them accountable to quality standards and delivery timelines
• Budget management: Experience managing large-scale print production budgets, including forecasting, accruals, invoice processing, and reconciliation
• Data & personalization: Experience managing version matrices and data maps for personalized direct mail at scale — and catching errors before they reach print
• Tools: Working knowledge of Adobe Creative Suite and pre-press software; proficiency in Excel, PowerPoint, and Word; comfort using AI tools (e.g., Claude, Copilot) to speed up planning or proofing work is a plus
• Education: Bachelor's degree required

Preferred

• Experience in insurance or financial services direct mail, including familiarity with compliance and legal review requirements specific to those categories
• Experience optimizing postage costs and production efficiency in a high-volume program — not just tracking spend, but actively reducing it
• Familiarity with AI or automation tools that accelerate production planning, proofing workflows, or project coord