Director of Marketing

Responsibilities

• Build a content strategy for our target audiences.
• Develop a consistent social-first content and video engine showcasing student creators, projects, games, clubs, and success stories.
• Find innovative ways to make the work coming from the Endless Studios community visible, exciting, and shareable.
• Develop content that helps educators, universities and partners understand the value and impact of Endless Studios.
• Work with educators, students, clubs, creators, and partners to generate authentic content at scale.
• Build the marketing strategy to reach and activate our audiences across high schools (educators) and universities ( college students) .
• Build marketing programs that help universities launch, promote, and grow Endless Studios communities on campus , and increase adoption among educators in high schools.
• Create toolkits, campaigns, and assets that amplify Endless efficiently.
• Turn educators, students and clubs into advocates, creators, and drivers of community growth .
• Own and optimize the Endless Studios website and student acquisition journey .

Requirements

• Startup / Early Stage Experience: track record of building marketing engines at the early stage.
• Player-Coach Leadership : hands-on leader who is willing to roll up their sleeves and execute campaigns directly while managing agencies and scaling strategies.
• Growth & GTM Strategy: proven experience leading end-to-end growth strategy, funnel optimization, and SaaS-adjacent go-to-market execution, including product launches and value proposition development.
• Data-Driven Optimization: deep fluency in attribution, experimentation, growth loops, and core unit economics.
• Multi-Channel Acquisition: track record of scaling acquisition across paid media, organic social, influencer partnerships, creator ecosystems, and campus/community events.