Associate Manager, Offline Marketing

Responsibilities

• Own and optimize Ro’s Audio and YouTube campaigns across conditions, managing media plans, budgets and ongoing performance against condition-specific acquisition targets.
• Help build and grow Ro’s endorser ecosystem by proactively identifying high-potential talent and partnership opportunities across podcasts, YouTube and the broader creator landscape.
• Evaluate and structure new partnership opportunities, assessing media economics, audience fit, historical performance, usage rights, creative potential and expected value to determine where Ro should invest.
• Develop a proactive partnership pipeline and testing roadmap, identifying new talent, audiences and partnership models that can expand the program beyond its existing portfolio.
• Manage relationships with Audio and YouTube agencies and external partners, serving as a key day-to-day Ro point of contact and ensuring campaigns launch and operate effectively.
• Monitor campaign and partner performance and make portfolio recommendations, including where to scale, extend, optimize or exit partnerships based on direct acquisition performance and the broader value of the relationship.
• Partner closely with Paid Social and Creative teams to extend endorser content, identifying promising footage and concepts and helping translate partnership assets into performative assets.
• Help shape creative strategy with endorsers and partners, applying learnings from both native placements and Paid Social performance to improve scripts, reads, concepts and future content.
• Analyze and synthesize media and creative performance, translating campaign data into clear insights and recommendations for budget owners and cross-functional stakeholders.
• Own key operational workflows across the portfolio, including campaign launches, creative briefing, script refreshes, compliance reviews, reporting and budget management.

Requirements

• 3- 5 years of experience in performance marketing, media planning/buying, partnerships, growth marketing, or a related field.
• Experience managing or supporting scaled acquisition programs within a marketing program with budgets of $3M+/month.
• Experience across one or more relevant media channels such as Audio (radio + podcasts), YouTube, creator partnerships, TV/CTV, or other Offline acquisition channels.
• A genuine interest in creators, endorsers, podcasts, YouTube and the broader media landscape, with an instinct for identifying talent and content that could resonate with an audience.
• Strong performance-marketing instincts and comfort using metrics such as CAC, response rate and conversion performance to evaluate campaigns and make optimization recommendations.
• You have a passion for data and possess the expertise to utilize both qualitative and quantitative information in effective decision making
• You have experience and are familiar with running A/B, multivariate, and geo tests
• You are familiar with the nuances and complexities of the various attribution approaches for offline channels
• Experience managing external agencies, media partners, creators or other external stakeholders and an ability to build productive, trusted relationships.
• Experience working through creative development and production workflows, with an understanding of how creative can be tested and optimized as a performance lever.

Preferred

• 3- 5 years of experience in performance marketing, media planning/buying, partnerships, growth marketing, or a related field.
• Experience managing or supporting scaled acquisition programs within a marketing program with budgets of $3M+/month.
• Experience across one or more relevant media channels such as Audio (radio + podcasts), YouTube, creator partnerships, TV/CTV, or other Offline acquisition channels.
• A genuine interest in creators, endorsers, podcasts, YouTube and the broader media landscape, with an instinct for identifying talent and content that could resonate with an audience.
• Strong performance-marketing instincts and comfort using metrics such as CAC, response rate and conversion performance to evaluate campaigns and make optimization recommendations.
• You have a passion for data and possess the expertise to utilize both qualitative and quantitative information in effective decision making
• You have experience and are familiar with running A/B, multivariate, and geo tests
• You are familiar with the nuances and complexities of the various attribution approaches for offline channels
• Experience managing external agencies, media partners, creators or other external stakeholders and an ability to build productive, trusted relationships.
• Experience working through creative development and production workflows, with an understanding of how creative can be tested and optimized as a performance lever.