Marketing and Digital Strategy Manager

Akron, OH (Unknown)

$75K/yr – $90K/yrSenior Level7+ years expFull time

Posted 2 months ago

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Job Summary

Drive integrated marketing execution and operations across brand, demand-gen, events, and e‑commerce, turning content, campaigns, and partner-led initiatives into measurable pipeline and revenue outcomes.

  • Brand & Content: Maintain consistent brand voice and deliver polished assets across web, social, email, and print.
  • Campaigns & Analytics: Plan, execute campaigns and dashboards that track ROI and optimize performance.
  • Events, Partnerships & E‑commerce: Plan events, manage product launches and e‑commerce readiness with cross-functional collaboration.

Job Description

Responsibilities

  • Brand & Communications: Maintain brand voice and visuals across web, social, email, and print.
  • Content Production: Manage content production workflows for blogs, case studies, and multimedia assets; coordinate SME input and agency deliverables.
  • Campaigns & Analytics: Execute email campaigns and LinkedIn organic and paid programs.
  • Events & Trade Shows: Plan and manage trade shows and events, including logistics, booth assets, lead capture, and follow‑up.
  • Marketing Assets: Produce and edit marketing videos and visual assets to support product launches, campaigns, and sales enablement.
  • Analytics & Reporting: Build and maintain Power BI dashboards.
  • Social & News Publishing: Create, schedule, and publish social media content to promote company news, product offerings, and events.
  • Channel Marketing Support: Support sales channel marketing needs.

E‑Commerce Operations

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Requirements

  • Bachelor’s degree in Marketing, Graphic Design, Communications or related field (or equivalent experience).
  • 7–10 years of proven experience in marketing, digital strategy, or related roles.
  • Proficiency with Adobe Creative Suite (InDesign, Illustrator, Photoshop, Premiere).
  • Experience with social media management, email marketing tools, and website CMS platforms.
  • Strong organizational and project management skills with the ability to handle multiple projects, timelines and due dates simultaneously.
  • Excellent communication and cross‑functional collaboration abilities.
  • Detail‑oriented, proactive, and comfortable working with a defined strategic framework.
  • Knowledge or experience with Microsoft Dynamics Business Central preferred.

Preferred

  • Knowledge or experience with Microsoft Dynamics Business Central preferred.
  • Familiarity with video editing tools and Photoshop.

Benefits

  • Full‑time, stable position.
  • Comprehensive medical, dental, vision, and life insurance starting after 1 month.
  • 401(k) plan with eligibility beginning after 60 days.
  • Bi‑weekly pay schedule.
  • Generous PTO because we value balance and well‑being.