Responsibilities

• Create, curate, and publish high-quality, mission-aligned content (photo, video, graphics, and written posts) across all St. Andrew’s social media channels, ensuring consistent, year-round storytelling.
• Capture on-campus events, student experiences, and community life through photography and videography; and assist with photo and video archiving and digital asset management.
• Produce short-form videos for social media, the website, and digital campaigns; assist with basic video editing and post-production.
• Monitor social media trends and best practices to keep school content fresh, relevant, and engaging.
• Track and report on key performance metrics, including Google Analytics, website behavior, Niche statistics, email engagement, and social media insights.
• Support segmentation, testing, and optimization of email marketing strategies.
• Use data to help guide content strategies and identify opportunities for improvement.
• Support ongoing audience research and market analysis.
• Maintain and update the St. Andrew’s website, ensuring content is accurate, timely, and aligned with brand standards.
• Support management of the SAS Portal and related digital tools.
• Assist with creating and optimizing landing pages for admission, advancement, and academic programs.
• Ensure the school’s digital presence is accessible, user-friendly, and reflective of St. Andrew’s mission and values.
• Assist the school’s marketing strategy (including but not limited to word of mouth, outbound, and digital) and increasing awareness among various constituencies.
• Coordinate digital and print promotional ads by working closely with advertisers, designers, and relevant school partners.
• Help ensure that all marketing materials reflect the school’s brand identity and meet quality standards.
• Run marketing meetings with the Director of Communication and Marketing and key stakeholders.

Requirements

• 3+ years experience in marketing, with independent school or educational experience preferred
• An expertise in and demonstrated experience in marketing best practices and strategies, including digital and outbound marketing
• Graphic design experience
• Video creation and editing experience
• Strong writing and organizational skills
• Ability to work independently but also a team player
• Ability to work some evenings and weekends