Marketing & Digital Content Specialist

Responsibilities

• Social Media Management
• - Manage, maintain and update social media accounts (Facebook, Instagram, LinkedIn, YouTube etc) across brands and properties.
• - Create, schedule, and publish engaging content for platforms such as LinkedIn, Facebook, and Instagram.
• - Monitor social media engagement and respond to comments, messages, and inquiries in a timely and professional manner.
• - Track engagement metrics and help optimize content performance.
• Online Listings & Digital Presence
• - Maintain and update apartment listing platforms including Apartments.com, Zillow, and other rental sites.
• - Ensure listings are accurate, current, and aligned with property marketing goals.
• - Assist with updating website content and online profiles as needed.
• Online Reputation Management

Requirements

• 3–5+ years of experience in marketing, social media management, communications, or a related field.
• Demonstrated experience managing multiple social media accounts or brands simultaneously.
• Strong written communication skills with experience responding to online reviews, comments, and customer inquiries in a professional manner.
• Experience developing and executing social media or digital marketing strategies, including content planning and performance tracking.
• Proficiency with social media management tools and design platforms such as Canva, Hootsuite, Buffer, or similar tools.
• Experience coordinating marketing campaigns, events, or promotional initiatives.
• Strong organizational and project management skills with the ability to manage multiple priorities and deadlines.
• Experience working with digital marketing analytics and engagement metrics to inform content strategy.
• Comfortable working in a collaborative environment supporting multiple business units or brands.
• Prolonged periods of sitting and working at a computer, including viewing multiple screens and typing for extended periods

Preferred

• Bachelor's in Marketing, Communications, Digital Media or similar fields
• Experience in real estate, property management, hospitality, or PropTech.
• Experience supporting trade shows, conferences, or industry events.
• Familiarity with apartment listing platforms such as Apartments.com, Zillow, or similar rental marketplaces.
• Basic knowledge of website updates, CRM systems, or marketing automation platforms is a plus