Marketing & Digital Communications Coordinator

Responsibilities

• Design and distribute print materials including gym schedules, informational notices, and in-house promotional program flyers.
• Update in-branch digital signage as needed
• Manage and maintain branch reservation calendars.
• Develop digital ads for school newsletters and local outreach (using Adobe tools).
• Serve as communication liaison to ensure alignment of branch promotions with association goals.
• Manage all YMCA of Central Stark County social media channels (Facebook, Instagram, etc.) ensuring consistent branding and tone.
• Create, manage, and monitor a comprehensive social media content calendar across all platforms.
• Develop creative content (graphics, videos, stories) to engage diverse audiences and promote YMCA programs and community impact.
• Track and analyze traffic and engagement data; prepare monthly reports with actionable insights.
• Build authentic online relationships with members, prospects, and program participants through social media interaction.

Requirements

• Bachelor's degree in Visual Communications, Multimedia Design, Marketing, or equivalent professional experience.
• Proficiency in Adobe Creative Cloud, Canva, and Microsoft Office.
• Strong written and verbal communication skills.
• Experience in social media management and website administration.
• Photography and videography experience preferred.
• Highly organized and able to manage multiple ongoing projects independently.

Preferred

• Creative, proactive, and collaborative mindset.
• Commitment to YMCA core values of caring, honesty, respect, and responsibility.
• Ability to build relationships across branches and departments.
• Detail-oriented with a focus on project completion and quality standards.

Benefits

• 85% paid health, dental, vision, and life insurance
• Employer paid retirement plan (upon meeting eligibility requirements)
• Paid time off
• YMCA membership and program discounts