Responsibilities

• Serves as account representative for enrollment marketing within The University of Toledo to provide reliable counsel to partners and internal division offices, create and execute marketing campaigns, marketing assets (photos, social media posts, emails, etc.) and recruitment communications projects that support achievement of enrollment objectives and build strong, lasting relationships. This position will need to understand enrollment management marketing/communication needs and objectives and ensure all recruitment marketing and communication align with University standards, strategy and priorities.

Requirements

• Bachelor’s degree required.
• Excellent computer skills in Microsoft Office, strong Excel, Power Point and Word skills and experience required.
• Experience with enrollment CRM platforms/communication CRM platforms (ex: Slate).
• Excellent written (including editing) and oral communication skills.
• Knowledge or ability to learn and adhere to AP Style guidelines.
• Self-motivated with the ability to follow directions while working independently.
• Management of social media accounts on platforms including Instagram and TikTok.
• Photography and videography recording and editing for multiple platforms.
• Basic graphic design skills (or experience in a self-service design platform like Canva).
• Basic web editing. Knowledge of web and email accessibility standards.

Preferred

• Prefer minimum of three years of marketing, project management experience, and/or enrollment management experience.