Responsibilities

• Champions innovative marketing approaches that differentiate Ayers Saint Gross, strengthens its standing in key market sectors, and enables entry into new markets/service lines.
• Defines and protects brand positioning and market identity, ensuring consistency across all external-facing communications and materials.
• Serves as the executive leader for the firm's communications portfolio, including project photography, awards, thought leadership, website/social media, and e-blasts, and directs communications strategy for sensitive, high-profile, or crisis situations in coordination with firm leadership and PR partners.
• Sets firmwide strategy for participation in priority industry conferences, events, speaking opportunities, and networking activities, aligning investment and participation with targeted clients, sectors, and growth priorities.
• Leads the firmwide MBD strategy to align marketing, BD, and communications around the firm's business plan and growth objectives.
• Leads the firmwide client relationship strategy, including how priority clients are identified, assigned, cultivated, evaluated, and expanded based on strategic value, growth potential, and profitability.
• Develops sector-specific BD approaches in collaboration with the MBD team, and Practice and Market Sector Leads to strengthen positioning, support targeted growth, and provide oversight and strategy for firmwide BD support, including pursuit strategy and proposal quality.
• Supervises market research strategy and ensures those insights continuously inform firmwide business strategy.
• Oversees client experience strategy across the full client lifecycle, building systems to gather feedback, assess relationship health, and turn client insight into improvements in positioning, service delivery, and business strategy.
• Builds, leads, mentors, and develops a diverse team across marketing, business development, communications, and client experience, with a leadership model that empowers collaboration across offices, practices, sectors, and disciplines by promoting a culture of innovation, accountability, and continuous improvement within the MBD function.

Requirements

• At least 10 years of experience and progressive leadership across Marketing, BD, Brand, Comms, and Client Strategy in AEC or a closely related professional services environment, including a minimum of 3 years in a senior, executive, or leadership role.
• Deep understanding and passion for higher education, cultural, and mission-driven institutions.
• Demonstrated experience building and leading an integrated marketing, communications, and business development team and fostering collaboration across offices, practices, and disciplines.
• Strong financial and analytical fluency in budgeting, managing ROI, building performance metrics, understanding pipeline, backlog, and pursuit data, with experience translating that data into forecasting and resource planning insights.
• Proven track record of building and scaling MBD functions that increase pursuit win rates and drive measurable revenue growth in new or expanded markets, at a firm of comparable scale and complexity.
• Exceptional executive communicator with the credibility and presence to align senior leaders within the firm.
• Undergraduate degree in business, marketing, communications, or related field required; graduate degree or equivalent executive experience preferred.
• Ability to work effectively in a hybrid environment, with reasonable in-office presence and occasional travel between ASG offices, as required.

Preferred

• Graduate degree or equivalent executive experience preferred.

Benefits

• We offer a comprehensive benefits package, including a 401(k) and ESOP
• We are an employee-owned company, with over 100 years of design excellence
• We encourage our employees to pursue local and professional advocacy groups
• We provide the opportunity to help with pro-bono initiatives that brings Architecture to the community