Marketing Demand Generation Specialist

Responsibilities

• Business Development and Nurture: - Engage prospects through personalized outreach to generate qualified sales conversations and leads - Execute targeted outbound outreach for priority accounts and partner campaigns - Conduct personalized follow-up via email, phone, and social channels - Document conversations, interests, pain points, timing, and next steps in Sales and Marketing Hub
• Account-Based Marketing (ABM): - Develop and execute targeted activities to engage priority accounts - Develop and maintain account intelligence for priority and target accounts, including business priorities, technology environment, key stakeholders, relationships, and engagement history - Identify key stakeholders, and decision-makers within target accounts; ensure information is in Sales Hub - Leverage account-specific messaging, outreach, and engagement strategies based on direction from Sales and Product Marketing - Execute direct marketing campaigns to targeted accounts through email, digital, social, and events - Coordinate multi-touch account engagement across Marketing, Sales, partners, and events - Monitor account engagement and intent signals and adjust outreach based on account activity
• Campaign Execution: - Execute campaigns and sales plays - Coordinate campaigns and sales play assets and timelines with Product Marketing - Build, launch, and maintain partner campaigns in Sales Hub - Build campaign audiences, lists, workflows, and follow-up sequences - Track campaign performance and continuously optimize
• Event Lead Generation: - Maximize lead generation activities at events to maximize engagement, generate qualified leads, and drive better event outcomes - Identify targets attending events and develop pre-event outreach campaigns to drive attendance - Actively engage prospects at events, rather than simply scanning badges, capturing meaningful qualification information and next steps - Execute structured post-event follow-up and outreach for initial meetings/conversations
• Lead Management: - Own intake, qualify, and track of inbound, partner, and marketing-generated leads - Manage leads in Marketing and Sales Hub to ensure timely follow-up and accurate reporting - Route qualified leads appropriately and maintain lead status hygiene following the lead process - Develop and manage nurture journeys for leads not yet sales-ready
• Measurement: - Measure lead activity - Track leads generated, engaged, qualified, meetings, opportunities, and pipeline - Measure event and campaign contribution to pipeline - Report on lead progression and conversion
• Outcomes and desired results: - Consistent generation of qualified leads, appointments, and pipeline opportunities - Increased engagement and relationship development within priority and target accounts - Effective execution of account-based marketing programs that support revenue growth objectives - Timely qualification, routing, follow-up, and nurturing of leads - Accurate activity information maintained within Sales and Marketing Hub - Well-developed account intelligence for priority accounts and target opportunities - Successful execution of campaigns, sales plays, and marketing initiatives - Increased return on investment from events through proactive engagement and structured follow-up - Clear metrics reporting for lead progression, conversion, campaign performance, and pipeline contribution - Strong alignment and collaboration across Marketing and Sales teams

Requirements

• Bachelor's degree in marketing, communications or related field
• A minimum of three years of experience in demand generation/campaign execution, lead generation and lead management, marketing automation and CRM, marketing analytics or related experience

Preferred

• Strong written and verbal communication skills
• Proficient computer skills and knowledge of Microsoft Office (Outlook, Word, Excel, and PowerPoint)
• Strong organizational skills and attention to detail, with the ability to prioritize multiple initiatives, manage deadlines, and maintain accurate lead and account information
• Experience working with CRM or marketing automation tools and Microsoft Dynamics
• Comfortable engaging clients and prospects via email, phone, social channels, and in-person events
• A team player with the ability to prioritize workload and meet deadlines