We are looking for a strategic, data-obsessed Demand Generation Manager to architect and scale our growth engine. Reporting directly to the Director of Marketing, you will design, instrument, and execute demand campaigns that directly contribute to the success of the growth funnel. You will be responsible for the strategy, budget allocation, and technical infrastructure required to convert brand awareness into predictable revenue.

Key Responsibilities

• Strategic Campaign Orchestration: Design and lead multi-channel growth programs using SEM/paid social (Google, LinkedIn), content syndication, webinars, and high-touch events.
• Full Funnel Ownership: Audit and optimize the “leaky bucket.” You will help optimize full-funnel conversion paths, including landing pages, nurture flows, webinar sequences, and retargeting, by identifying gaps, launching tests, and executing improvements that drive measurable results.
• Sales Partnership: Partner closely with Sales to ensure timely and effective follow-up on high-priority leads, event participants, and target accounts. Monitor lead quality and collaborate on targeting, messaging, and follow-up strategies to ensure a smooth lead-to-opportunity handoff.
• Database Growth: Develop and scale contact acquisition strategies aligned to our ICPs, with a focus on building a high-quality, targetable database. Partner with RevOps to ensure proper segmentation, enrichment, and ongoing database health.
• Data Analysis & Experimentation: Drive predictable pipeline growth by continuously analyzing campaign, funnel, and performance data to identify conversion bottlenecks. Lead a rigorous A/B testing framework (from landing pages to CTAs) and implement improvements. You don't just report data; you provide actionable insights that optimize our tactics and inform on strategy.
• Budget & ROI Management: Manage the demand gen budget, optimizing spend based on Customer Acquisition Cost (CAC) and Lifetime Value (LTV) targets.

Required Skills & Qualifications

• 4–6+ years of experience in B2B Demand Generation or Growth Marketing.
• Strong proficiency in marketing automation (HubSpot or Marketo), including program building and segmentation.
• Strong hands-on experience with Salesforce, including reporting, pipeline tracking, and identifying data or process issues.
• Experience building and running webinar or virtual event programs that drive engagement and qualified leads
• Proven experience generating pipeline through integrated campaigns and programs that deliver measurable results
• Testing Rigor: Proven track record of using testing that results in measurable conversion improvements
• Analytical Savvy: Ability to translate complex data sets into executive-level reporting (MQLs, SQLs, Pipeline Influence, and ROI).
• Copywriting: Ability to create content and convert AI generated content into compelling copy, email sequences, and promotional content.

About Applitools

Applitools is an AI native test automation company and the pioneer in applying AI to scale test automation. Applitools is revolutionizing how development teams test and monitor their applications with AI-powered visual testing and monitoring solutions. Our platform helps the world's leading brands, including half the Fortune 100, ship better software faster by catching visual and functional bugs while significantly reducing maintenance overhead. We're backed by top-tier investors and growing rapidly as engineering teams worldwide adopt modern testing practices.

Why Join Us?

• Taking Applitools to the next level
• Collaborating with veteran Marketing Leaders
• A seat at the table during strategy sessions
• The autonomy to test new channels and "fail fast."