Responsibilities

• Plan and run multi-channel digital campaigns across paid search, LinkedIn, email, content syndication and retargeting.
• Build and run our webinar program and choose, plan and staff industry events, conferences and field events.
• Set up lead scoring, routing and follow-up standards so our BDR/SDR team reaches every lead with context and speed.
• Create outreach sequences and talk tracks for each campaign and event, with our BDR/SDR team.
• Manage the marketing tech stack, including CRM, marketing automation, sales engagement and intent data.
• Define MQLs with sales, build funnel dashboards and report on pipeline and cost per opportunity by program.
• Own the program budget and move spend to what drives pipeline and revenue.

Requirements

• Bachelor of Arts degree or equivalent education.
• 5+ years in B2B demand generation, including 3+ years at a B2B SaaS company.
• A track record of building pipeline, with results you can walk us through.
• Hands-on experience with paid digital, email nurture, webinars and in-person events.
• Experience building lead scoring, routing and handoff processes with a BDR/SDR team.
• Working skill in a CRM and marketing automation platform, such as Salesforce, HubSpot or Marketo.
• Comfort with data: you build your own reports and understand attribution.
• Clear writing and strong collaboration with sales, product marketing and leadership.

Preferred

• Experience marketing to security, risk, compliance, GRC or IT buyers.
• Account-based marketing and intent data tools, such as 6sense, Demandbase or Bombora.
• Sales engagement platforms, such as Outreach, Salesloft or Apollo.
• Early-stage startup experience building a program from scratch.