Responsibilities

• Lead Volume & Cost Tracking - Track daily, weekly, and monthly lead volume against targets set by the Lead Generation Manager - Monitor CAC and CPL by channel, provider, and DMA, and flag variances quickly - Support forecasting by preparing channel and DMA performance data - Execute budget adjustments across providers as directed by the Manager
• Channel & Partner Support - Manage day-to-day communication with affiliates, lead aggregators, and warm transfer providers - Coordinate onboarding and setup for new providers being tested - Track test results and summarize findings to help identify "winners" - Monitor partner performance against quality and margin expectations, and escalate concerns
• Funnel & Conversion Support - Track lead-to-retainer conversion rates by source - Help identify friction points in the intake process through data review and call monitoring - Assist with call tracking setup, routing changes, and QA - Share feedback between marketing and intake to keep messaging and scripting aligned
• Data & Reporting - Maintain accurate source tracking and attribution data in Litify, CallRail, GA4, and Sigma/BI tools - Build and update weekly performance reports tied to signed clients, not just leads - Track drop-off rates and case values by provider and DMA - Spot data discrepancies and help diagnose over- or under-stated channels
• Quality Control - Review lead quality across sources on a regular basis - Flag fraud, duplicate, and non-qualified lead patterns - Help prepare return and credit requests with partners - Support compliance with legal advertising standards

Requirements

• 1–3 years in performance marketing, lead generation, digital marketing, or marketing operations
• Strong Excel or Google Sheets skills (pivot tables, lookups, basic modeling)
• Familiarity with CRMs and reporting dashboards
• Strong written communication skills for partner and internal coordination

Preferred

• Experience in a high-volume lead gen environment (legal, insurance, finance, home services, etc.)
• Personal injury or mass tort marketing exposure
• Hands-on use of Litify, CallRail, GA4, or BI tools such as Sigma
• Familiarity with affiliate, aggregator, or marketplace lead models
• Experience working alongside call centers or intake teams

Benefits

• year-end discretionary performance bonus
• benefits