Responsibilities

• Developing and owning the integrated demand gen strategy, planning, and execution for multi-channel event campaigns with multiple program components
• Setting strategic direction for campaign approaches, channel mix, messaging, and audience targeting
• Orchestrating cross-functional marketing teams to drive campaign execution and delivery with a high degree of independence
• Driving audience growth and improving customer engagement through innovative, data-driven approaches
• Monitoring real-time performance, analyzing registration/attendance trends and channel metrics, and making data-driven optimization decisions
• Partnering with regional marketing teams to align demand generation messaging and positioning with local customer needs and market dynamics
• Mentoring and guiding team members through knowledge sharing, process development, and leading by example
• Identifying opportunities to improve processes, tools, and frameworks that elevate the quality and efficiency of the global demand gen program
• Communicating strategy, results, and recommendations to senior leadership and cross-functional stakeholders, influencing decisions at the Director+ level

Requirements

• 6+ years of professional non-internship marketing experience
• 4+ years of developing and managing acquisition marketing or channel programs experience
• Experience using data and metrics to drive improvements
• Experience building, executing and scaling cross-functional marketing programs
• Experience developing and executing campaigns across a multitude of timezones and languages

Preferred

• Experience driving direction and alignment with large cross-functional teams and agency partners
• Experience communicating results to senior leadership
• Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
• Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation

Benefits

• Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.
• Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information.