Marketing & Demand Generation Coordinator

Responsibilities

• Plan and execute marketing campaigns across digital and direct-mail channels
• Create, launch, and optimize Facebook and LinkedIn paid advertising campaigns
• Create social media posts, blog posts, newsletters, and marketing materials
• Create and manage email marketing campaigns
• Create, prepare, and manage direct-mail campaigns, including printing, packaging, and mailing coordination
• Design brochures, postcards, mailers, and other promotional materials
• Create and publish campaign landing pages
• Maintain marketing calendars and campaign schedules
• Update website content and promotional materials
• Track campaign performance, leads, conversions, and results

Requirements

• 2+ years of hands-on marketing experience
• Experience planning and executing marketing campaigns from start to finish
• Hands-on experience personally creating, launching, and optimizing paid campaigns in Meta, LinkedIn, Google, or similar advertising platforms
• Strong writing and content creation skills
• Experience with email marketing platforms and CRM systems
• Experience with website editing and landing pages
• Working knowledge of marketing analytics and campaign performance metrics
• Ability to develop creative marketing ideas and test new approaches
• Understanding of how marketing supports lead generation and sales
• Comfortable working independently and managing multiple campaigns

Preferred

• Bachelor's degree in Marketing, Communications, or a related field preferred

Benefits

• Health insurance
• Paid time off
• Paid sick time off