Marketing Data Senior Manager

Responsibilities

• Lead the marketing data team, setting strategic goals and providing guidance and mentorship to team members in order to champion insight-informed decisions by being a consultative partner, democratizing and socializing data, demonstrating marketing impact and bringing teams along in creating analytics-driven value.
• Partner with Marketing leaders to define audience, segmentation, and measurement requirements for multi-channel campaign delivery. Develop and deliver first- and third-party marketing analytics strategies, defining how we collect, manage, and activate data to improve personalization and performance.
• Design, implement, and refine multi-touch attribution models and media mix plans to maximize ROI, ensuring data accuracy and integrity across multiple sources and systems. Ensure all marketing data practices adhere to privacy regulations and internal policies. Partner with MarTech and IT teams to ensure clean, accurate and timely data pipelines. Manage external vendor and platform relationships, evaluate new technologies and partners.

Requirements

• Minimum 10+ years of progressive experience in marketing analytics, business intelligence, data science, or digital marketing. Knowledge related to digital banking, and retail and commercial banking preferred.
• Deep expertise in marketing measurement, including multi-touch attribution, marketing mix modeling, omnichannel performance frameworks and KPI governance.
• Expertise with analytical and statistical tools, visualization software, and marketing data platforms.
• Demonstrated experience in leading people, talent development, team building and contributing to an overall growth culture.
• Excellent written and verbal communication skills.
• Ability to adapt to evolving business needs and prioritize appropriately.

Benefits

• Medical Insurance
• Dental
• Vision
• Life insurance
• Accidental death and dismemberment
• Short-term and long-term Disability Insurance
• Parental Leave
• Employee Assistance Program (EAP)
• Traditional and Roth 401(k) with company match
• Flexible Spending Account (FSA)