Marketing Data Scientist

San Francisco, CA (On-site)

$106K/yr – $198K/yrMid Level2+ years expFull time

Posted 13 hrs ago

Job Summary

Own building scalable lifecycle marketing analytics, from automated reporting pipelines to standardized data quality across channels; drive self-serve tools, monitor campaigns, and translate lift into actionable recommendations by partnering with Engineering, MDS, and product teams.

  • Lead data quality and reliability improvements
  • Deliver self-serve reporting and AI-assisted analytics tooling

Job Description

Responsibilities

  • Build and maintain automated reporting pipelines, dashboards, and datasets that support Lifecycle Marketing performance
  • Improve LCM data foundations by implementing standardized logic, definitions, and quality checks across communications channels (e.g., email, push, in-app, and related CRM activity).
  • Develop and enhance self-serve reporting and AI-assisted analytics tooling so LCM stakeholders can monitor performance and answer routine questions independently.
  • Investigate and help resolve data discrepancies, delays, or pipeline issues affecting LCM reporting and campaign measurement.
  • Partner with Engineering and Marketing Data Science to productionize data products, automate recurring workflows, and improve reliability of LCM datasets.
  • Support time-sensitive stakeholder requests by extending existing reporting frameworks rather than creating one-off, unmaintainable analyses.
  • Contribute to documentation of data definitions, business logic, and reporting processes so LCM leads and MDS partners can work from a shared source of truth.
  • Support incrementally measurement for lifecycle campaigns, including holdout and experiment design, analysis, and translating lift results into recommendations for stakeholders.
  • Collaborate with LCM, Product, Engineering, and MDS partners to gather requirements, validate outputs, and translate findings into clear, actionable insights.

Requirements

  • Bachelor’s degree in Computer Science, Mathematics, Statistics, Engineering, or a related quantitative field.
  • 2+ years of experience in data science, analytics, or data engineering roles supporting marketing, lifecycle/CRM, communications, growth, or product analytics.
  • Strong proficiency in SQL and working knowledge of Python for data analysis and pipeline development.
  • Experience building or maintaining dashboards and self-serve reporting solutions (e.g., Tableau or similar BI tools); interest in AI-assisted self-serve analytics is a plus.
  • Familiarity with modern data stacks and workflow tools such as dbt, Airflow, and cloud data warehouses (e.g., Snowflake), or a strong willingness to learn.
  • Experience working with structured datasets and applying consistent business logic across reporting outputs; familiarity with marketing communications or CRM data is a plus.
  • Experience with incrementality measurement (e.g., holdouts, A/B tests, or other causal methods) is preferred.
  • Ability to follow established standards while contributing thoughtful improvements to data quality, efficiency, and maintainability.
  • Strong attention to detail and comfort working with operational data that requires high accuracy.
  • Clear communication skills and the ability to collaborate effectively with cross-functional, non-technical partners.
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SoFi

3.6 Glassdoor

SoFi is a values-driven company on a mission to help our members get their money right. We create modern financial products and services that help people borrow, save, spend, invest, and protect their money better, so that they can achieve financial independence and realize their ambitions—from owning a home to saving for retirement, paying off their student loans, and more. CFL #6054612; NMLS #1121636 (www.nmlsconsumeraccess.org) Advisory services through SoFi LLC, a registered investment advisor. SoFi Checking and Savings is offered through SoFi Bank, N.A. Member FDIC. SoFi MoneyTM is offered through SoFi Securities LLC, member FINRA/SIPC.

Founded in 2011
San Francisco, California, USA
5.8K employees (454 in marketing)
61% recommend to a friend
76% CEO approval

Salaries

Posted range

$106K/yr – $198K/yr

Taken straight from the job posting.

See all SoFi salaries

Funding

Total Funding
$12.3B
Last Raise
$1.5B
Post IPO Equity, 3 months ago

Funding History

  • Dec 2025
    Post IPO Equity • $1.5B
  • Jul 2025
    Post IPO Equity • $1.5B
  • Apr 2025
    Post IPO Debt • $3.2B

Traffic Signals

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22.6M
Monthly Google Ads Budget
$20.7M
Traffic Source Mix
Search
26.6%
Direct
68.9%
Referral
3.1%
Social
0.6%
Paid
0.7%

Headcount Trend

Current headcount: ~5.8K

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Marketing Data Scientist

SoFi · San Francisco, CA · On-site